Did Anheuser Busch fire its ad agency? Bud Light controversy's latest development explored 

Anheuser Busch, the parent company of Bud Light, found itself in deep waters after it recently partnered with trans activist and influencer Dylan Mulvaney. Due to the collaboration, social media users began a movement to boycott the brand, and the entire fiasco reportedly cost the company about $5 billion.

Anheuser Busch is now reportedly pinning the move to partner with Dylan on its third-party ad agency, which had reportedly signed the influencer. As a result, they have now informed their US beer distributors about how they have cut ties with the ad agency responsible for the collaboration.

Fox News reported that the company has now sent out letters to distributors claiming that they have fired the marketing firm. However, they remained tip-lipped about the name of the firm. Furthermore, the CEO of Bud Light informed the masses about how misinformation is being spread regarding the collaboration.

The controversy was sparked when Dylan Mulvaney shared a photo of herself with a beer can that had her face on it, followed by another post showing her enjoying a Bud Light beer in a bathtub while wearing a bikini. Both posts were part of her partnership with the brand, which drew massive backlash.

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Bud Light lost close to 30% of its business due to the Dylan Mulvaney collaboration: More details explored about Anheuser Busch firing the ad agency

As the TikTok video garnered millions of views, the company made it clear during an earnings call last week how it was just one post and not a whole campaign. According to reports, the sales of Bud Light in the US had dropped by as much as 30%, necessitating the need for damage control.

The controversy surrounding the beer can featuring Mulvaney's face has been addressed by the Belgian-based conglomerate, which stated that the can in question was not manufactured by Anheuser Busch or any of its facilities. As reported by The New York Post, according to distributors, ad agencies often include customized cans in their influencer kits, and this was one such case.

Furthermore, John Skeffington, the CEO of Skeff Distributing, the company which is responsible for the distribution of Bud Light, also addressed the issue on social media, talking about how the customized can for Mulvaney was produced by the ad agency and not Anheuser Busch. The post also read:

“Skeff Distributing does not produce products or make marketing decisions for the products we sell. The firm and more than 100 employees have been negatively impacted by this unfortunate event. Please don’t allow one decision to jeopardize the goodwill we have earned over many decades of being good friends and neighbors in all of the communities we serve.”

At the same time, the name of the marketing agency allegedly signing the influencer continues to remain a mystery.

It must also be noted that soon after the backlash, Anheuser Busch placed two of its marketing managers, Alissa Heinerscheild and Daniel Blake, on leave.