"EXO IS EXOING": Fans go gaga as the group unveils official music video for comeback track Cream Soda

The much-loved K-pop group, EXO, has enchanted their devoted fans once again with their latest release, Cream Soda. The mesmerizing music video of the song made its grand debut on July 10, 2023, as a part of the group's highly anticipated new album, EXIST.

Since the first glimpse of the teasers, which included breathtaking visuals, fans have been buzzing with excitement. What makes this release even more special is that it marks EXO's glorious return to its original musical style, reigniting the nostalgia and admiration within the fanbase.

Fans hail EXO's new song Cream Soda

Since July 2, 2023, EXO has been treating its devoted followers to a number of concept photos for the new song Cream Soda. These captivating teasers left fans excited about the highly anticipated music video.

The energetic essence of EXO's Cream Soda music video unfolds like a mesmerizing tableau, gracefully weaving together artistry and allure. The song's lyrics playfully paint a portrait of youthful exuberance, invoking a vivid range of emotions. EXO's enchanting vocals intertwine with the music's rhythm, enveloping the senses in a harmonious fantasy.

Within this captivating dreamland, the members emerge in splendid avatars, shimmering with a special aura. As the video progresses, the ambiance transforms, unveiling a refined elegance that dances through the frames. The members are seen navigating through a world of richness, adorned in dashing blazers and bow ties. Their sophistication is a testament to their artistic prowess.

Throughout this visual representation, the fusion of whimsical bass, keyboard melodies, and drum beats engulfs the senses. It is a melody that transcends boundaries, captivating hearts with its infectious rhythm.

Through Cream Soda, EXO orchestrates a symphony of aesthetic wonders, merging its distinctive style with a narrative that explores the concept of attraction. With each scene, the viewer is transported into a realm where artistry and beauty collide, leaving an indelible imprint upon the imagination.

Fans immersed themselves in this music video, and couldn't stop gushing over the visuals as they took to Twitter to express their thoughts on the same.

More about EXO and their comeback

On the day of its release, EXO's Cream Soda music video garnered over 1 million YouTube streams, showcasing the fervent support of its fans. Additionally, the release of the album EXIST saw a record-breaking 860k sales on its first day, marking a milestone in the group's career.

Fans now await EXO's appearance on KBS' MR House Husband 2, which will mark the group's debut on a major variety show, as revealed by KBS Entertainment’s YouTube channel.

EXO also recently hinted at future collaborations with both national and international artists in a recent countdown live session held on July 9, further exciting their dedicated fanbase.

About the author

Rujula is a pop culture journalist who covers K-pop at Sportskeeda. She graduated with a bachelors in English Literature from Mumbai University, following which, as a self-proclaimed K-pop fangirl, Rujula pursued her passion for the written word to report on all things Korean. Rujula has over 4 years experience in curating content for diverse companies like Disney (Star Sports), KpopWise, Icy Tales, Nettv4u, and Walking Wicket.

For her, referring to official sources and cross-verifying information are of utmost importance to maintain objectivity and credibility of the information she offers to her readers. She also takes into account social media posts from people experiencing an incident first-hand to add depth and perspective to her story.

While creatively presenting information about an artist’s particular look or campaign is Rujula’s forte, she believes her true strength lies in interviewing celebrities and idols. At Sportskeeda, Rujula has exclusively interviewed famous K-pop groups and idols such as ChoCo, Jae Chong, BLACKSWAN, DKZ, Lee Taevin, E:LFIN, Kim Seong-gyeong, and Hyun-woo.

Rujula’s favorite artists in the K-circle are BTS, Jackson Wang, ENHYPEN, and SEVENTEEN, and she admires them for their humility, genuineness, and generosity. When not busy tracking the latest developments in Korean entertainment, Rujula can be found playing cricket, a sport she has played professionally for over 10 years.

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"EXO IS EXOING": Fans go gaga as the group unveils official music video for comeback track Cream Soda

Fans hail EXO's new song Cream Soda

More about EXO and their comeback