On June 28, 2022, fast food brand Jack in the Box tweeted about BTS' J-hope's upcoming mini-album with the same name Jack In The Box. When ARMYs saw the tweet, it went viral to the extent that fans even mentioned that they thought J-hope had a deal with the food brand Jack In The Box, referring to the singer's next album. The brand Tweeted multiple times related to J-hope and his album Jack In The Box. The brand mentioned,“I knew J-Hope was my bias for a reason...can't believe he wrote an album in my honor”The hilarious tweet had ARMYs going all over Twitter. The brand tweeted a meme showing a scene where Spider-Man sees Spider-Man - here, the Spider-Mans signified the album and brand as both have the same name, Jack In The Box. BTS' official Twitter account even liked the brand's tweets.Jack in the Box@JackBox17112621341https://t.co/xkwHV0c7ulJack in the Box@JackBoxHobi liked my tweets I have peaked635205501Hobi liked my tweets I have peakedJack in the Box@JackBox@one4luv1 the way I’ve been eating curly fries to suppress the anticipation of the album since he announced it53725@one4luv1 the way I’ve been eating curly fries to suppress the anticipation of the album since he announced itThe brand's humorous meme and tweets were enough for ARMYs to love the concept of Jack In the Box X J-hope's Jack In The Box.Jack In the Box's humorous tweets about BTS J-hope's new album went viral as ARMYs reactedFew fans mentioned that they thought J-hope would collaborate with the brand Jack In the Box and that there could be a meal called "The Hobi Meal," similar to The BTS Meal at McDonald's. The brand Jack in the Box even replied to fans over the tweets.Jack in the Box@JackBox@geminijmn looks like I now have a couple phone calls to make… 245775@geminijmn looks like I now have a couple phone calls to make… 👀Jack in the Box@JackBox@OhSunshineHobi I will never be the same after this22311@OhSunshineHobi I will never be the same after thisSome even mentioned that this was a brilliant move from the brand as the power of BTS and its member J-hope is incredible as the tweet already has 204.7K likes with tons of comments and retweets. Here are some of the fans' reactions to Jack In The Box.˙ᵕ˙@lnterludeShadowIM GOING TO BE HONEST WHEN I SAW JACK IN THE BOX I THOUGHT IT WAS ANOTHER FAST FOOD COLLABORATION51750IM GOING TO BE HONEST WHEN I SAW JACK IN THE BOX I THOUGHT IT WAS ANOTHER FAST FOOD COLLABORATIONKWEE@OFFKWEEbuy a jack in the box to take to jack in the box on the day jack in the box is released so you can eat jack in the box food next to jack in the box while listening to jack in the box598buy a jack in the box to take to jack in the box on the day jack in the box is released so you can eat jack in the box food next to jack in the box while listening to jack in the boxdon't kids, drugs do@usermsrightiee@JackBox Free food for the kids at orphanage by Jack in the box as a celebration RIGHT NOW503@JackBox Free food for the kids at orphanage by Jack in the box as a celebration RIGHT NOWJK⁷ ♡ ☁ | 아포방포@isseoyo_twtHobi: get ready The fast food restaurant Jack in the box: 🤯Hobi: get ready 🎁The fast food restaurant Jack in the box: 🤯 https://t.co/xsBjbXbxoVBrooke⁷ in the box🐱🍊@buwygfjjkImagine if Hoseok did a collab with Jack in the Box, the fast food chain, for his album. ID CRY8Imagine if Hoseok did a collab with Jack in the Box, the fast food chain, for his album. ID CRYm⁷ in the box@seokpphicarmys coming up with cool theories for jack in the box but what if hobi just really likes their food9armys coming up with cool theories for jack in the box but what if hobi just really likes their foodadelle@heydelleimagine a jack in the box j-hope meal with photocards lol marketing team get on it twitter.com/JackBox/status…Jack in the Box@JackBoxI knew J-Hope was my bias for a reason...can't believe he wrote an album in my honor21258826675I knew J-Hope was my bias for a reason...can't believe he wrote an album in my honorimagine a jack in the box j-hope meal with photocards lol marketing team get on it twitter.com/JackBox/status…The brand has gained a lot of attention from ARMYs all over the world. Fans even praised the marketing strategy of the brand for the tweets.ARMYs love interactions between brands and BTS as this is not the first time a brand has shown interest in the group. Multiple brands referred to BTS in the post before without even a collab and did not hesitate to change their brand name.BTS ⟭⟬ Merch⁷⟬⟭@BTSMerchUpdatesChipotle gave us a free burritoMcDonald's gave us a whole BTS mealHow about it @JackBox? twitter.com/JackBox/status…Jack in the Box@JackBoxI knew J-Hope was my bias for a reason...can't believe he wrote an album in my honor2506404I knew J-Hope was my bias for a reason...can't believe he wrote an album in my honorChipotle gave us a free burritoMcDonald's gave us a whole BTS mealHow about it @JackBox? twitter.com/JackBox/status…🍯🃏 ⁷ ᴰ²@kosmicyoonyall remember when chipotle gave army’s a discount simply because bts ate it during a bangtanbomb lmao25yall remember when chipotle gave army’s a discount simply because bts ate it during a bangtanbomb lmaoPreviously, group member Jungkook had encouraged American restaurant chain Chipotle to change its brand name on social media following a slip of the tongue in one of the group's videos. Following that, Chipotle even tweeted,Chipotle@ChipotleTweets@bts_bighit It's chicotle from now on5001212231@bts_bighit It's chicotle from now onThe hilarious interaction garnered a lot of interest among ARMYs. Chipotle even gave free food and discounts to ARMYs after the incident.Moreover, Trader Joe's, an American brand of grocery stores, had turned one of its stores purple with product designs referencing the group's albums. This was done to celebrate the group's debut anniversary and the latest comeback in 2022.BIGHIT MUSIC@BIGHIT_MUSICj-hope 'MORE' Concept Photo 2#jhope #제이홉 #JackInTheBox #jhope_MORE463250202270j-hope 'MORE' Concept Photo 2#jhope #제이홉 #JackInTheBox #jhope_MORE https://t.co/xemlgfKRvPMeanwhile, K-pop idol J-hope's second concept photo of his first single MORE from the album Jack In The Box was released on June 29. The pre-released song from J-hope's next album will be released on July 1, 2022, and the whole song will be available on July 15, 2022. ARMYs are excited to see J-hope as a soloist again and are already gasping over the spooky theme of the album.