South Korean online music store and music streaming service Melon is all set to introduce the Melon Spotlight, in an attempt to reinvigorate the K-pop industry.Melon, introduced in November 2004, and developed by SK Telecom, is South Korea's largest music subscription service with over 28 million users. It also happens to be the most popular mobile phone application among young Korean citizens.The streaming platform plays a key role in predicting the popularity of K-pop idols and their songs. With Melon Charts already a pivotal part of the platform, the new addition has fans of K-pop interested.NCT Charts@nctcharts_.@NCTsmtown_DREAM becomes the 1st Artist in 2022 to reach an ALL KILL on MelOn Real Time Chart! 9:36 PM · Mar 28, 20222010610660.@NCTsmtown_DREAM becomes the 1st Artist in 2022 to reach an ALL KILL on MelOn Real Time Chart! 🆕 https://t.co/Pkgb3F8tczThe Melon Spotlight for March is on NCT DreamThe Melon Spotlight is a service that intends to place the spotlight on a new artist every month, making use of the data collected from users.The first artist/s to receive the Melon Spotlight for the month of March is none other than the NCT subgroup NCT Dream.伊 ❅@inahyuckistSo the 1st artist who got featured on Melon Spotlight is NCT DREAM 05:38 AM · Mar 29, 20225716So the 1st artist who got featured on Melon Spotlight is NCT DREAM 😍 https://t.co/YvBV2ruTj9On March 28, the group released their second full album, Glitch Mode, which contained eleven new tracks. Incidentally, pre-orders for this album crossed over 2 million pre-orders on the day of release, breaking their previous record of 1.71 million pre-orders for Hot Sauce. View this post on Instagram Instagram PostThe head of the streaming platform's business strategy alliance, Heo Jun-hyeok introduced the new service by stating,“Through ‘Melon Spotlight’, artists can actively market and promote their new album through various channels including the Melon app. Fans and Melon users can meet various content related to the artist’s new album through this service. In fact, fans can meet artists and find all content at once through 'Melon Spotlight' without having to go to multiple places to find content such as music sources, videos, images, and audio for their favorite artists. We expect that it will be a service that connects people.”Through the service, the five million paid members of the platform will be able to find new music released by the group/idol of the month. Apart from Spotlight, Melon is introducing a number of new features like Melon Station and Melon Magazine. While the former will include original audio content in the form of a music broadcast, the latter will contain trendy introductions by professional writers. The app will also include music videos and various content, including photos, social media pages, and playlists.Melon@melon삼성역에 네오하게 등장한 #NCTDREAM신규앨범 [Glitch Mode]의 음악과 다양한 콘텐츠, 이벤트까지!지금 바로 멜론에서 만나보세요 kko.to/8JFLDaa1g (모바일 전용)아티스트가 가장 빛나는 곳, #멜론스포트라이트#NCTDREAM #GlitchMode #멜론 #스포트라이트1:48 PM · Mar 29, 20224017615206📍삼성역에 네오하게 등장한 #NCTDREAM신규앨범 [Glitch Mode]의 음악과 다양한 콘텐츠, 이벤트까지!지금 바로 멜론에서 만나보세요 💚kko.to/8JFLDaa1g (모바일 전용)아티스트가 가장 빛나는 곳, #멜론스포트라이트✨#NCTDREAM #GlitchMode #멜론 #스포트라이트 https://t.co/D3X2nvfD6BThe winner/s of Spotlight will get a chance to have their teasers and music videos broadcast in Seoul's prestigious K-pop Square, with the steaming platform's brand identity in line with the artist's upcoming album.