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Street Woman Fighter star NO:ZE has found herself at the centre of controversy over sponsorship posts for small-scale businesses on Instagram. According to various K-media outlets, multiple businesses and small-scale brands called out the Korean dancer for disrespecting their business by removing sponsorship posts from her social media accounts.
Following her appearance on the Mnet dance competition show Street Woman Fighter, NO:ZE has risen to stardom, with various businesses wanting her onboard for their promotional campaigns. However, on July 4, according to Wikitree, smaller brands reached out to the media outlet to call out the dancer for her unprofessionalism.
In the field of business, especially in terms of social media marketing, when an influencer is approached by brands or businesses to promote their commodities, they are supposed to keep the different promotional posts and advertisements on their accounts for consumer reach and brand awareness.
NO:ZE accussed of deleting and ignoring sponsored Instagram posts from small businesses
Multiple brands and businesses are reaching out to news reporting companies to explain their professional experiences with the famous Korean dancer. According to Wikitree, the Korean dancer received a payment of around 30 million South Korean Won (approximately $23,100 USD to $38,500 USD) per post for sponsoring brands on social media. She signed a deal for three sponsored posts between three and six months.
However, a representative for one of the small-scale brands revealed that she did not upload the sponsored posts on the set date, and soon deleted them as well. They disclosed:
"We had asked NO:ZE to upload the brand sponsored post, but she kept on delaying it. It was finally posted months after several lengthy messages pleading for her to post it, only for it to be deleted shortly afterward."
Another brand reached out and shared that the dancer deleted all of the sponsored posts on her official Instagram and that they were not uploaded on the correct date.
A third business stated that they spent millions per sponsorship post with none to be found on her Instagram profile after a lengthy process of negotiations and endless pleading.
"The photos were uploaded after the season had ended. We had to plead and beg NO:ZE's representatives throughout the process."
Addressing the current situation, Wikitree has also reported that no photos of small-scale businesses or brand promotions exist on the dancer’s official Instagram account. However, there are old pictures that involve luxury brand names for promotional purposes.
Netizens blame Starting House for its poor management
Upon hearing NO:ZE’s current controversy, netizens have taken to various social media platforms to call out her label, Starting House Entertainment, for the poor management of its artist’s professional endeavors. They have also blamed the label for its unorganized planning.
Meanwhile, the superstar's agency confirmed that even though the sponsored posts were not uploaded on the requested date, they were duly shared within the agreed time-frame.
As for the reason behind the promotional posts being deleted, the agency stated that it has no control over the dancer's Instagram account. Starting House Entertainment has denied allegations that NO:ZE discriminates against smaller brands when promoting social media sponsorships.
