"Perfect": Fans rejoice as Cha Eun-woo becomes the new brand ambassador for The North Face

Cha Eun-woo has become the brand ambassador for the American outdoor brand The North Face. Fantagio Entertainment, the agency managing the South Korean actor and idol, announced this on August 10, 2023. A representative from the brand expressed their thoughts, stating their reason for selecting Cha Eun-woo as their newest model.

The North Face also unveiled striking images of Cha Eun-woo wearing their Gore-tex Mountain Vista Jacket. The brand will also release additional pictures of the actor as part of their promotional campaign.

Fans swiftly turned to social media platforms to celebrate the idol's latest endorsement and to praise his fresh appearance as the face of the outdoor clothing brand.

"Our Sold Out King": Fans feel proud that the jacket Cha Eun-woo was wearing sold out within seconds

The brand's Gore-tex Mountain Vista Jacket sold out moments after Youngone Outdoor and The North Face released a portion of the 23FW pictorial showcasing Cha Eun-woo donning them. Youngone Outdoor captioned their post as:

While praising the idol's sophisticated and charming appearance for The North Face, fans didn't forget to pour out their support by making purchases, leaving only a few M-sized ones available.

Check out the fans' reactions to the latest photos of the idol uploaded by the brand:

The North Face is an American company specializing in outdoor recreation products and produces outdoor apparel, footwear, and related equipment. It was founded in 1966 to cater to climbers. The brand's logo draws inspiration from Half Dome, a unique rock formation standing over 8,700 feet high in Yosemite National Park.

The ASTRO member has endorsed numerous brands, and fans take pride in his accomplishments while eagerly anticipating more success in the future. He is poised to embrace a role in the upcoming Fall Winter 2023 campaign for The North Face, embodying the values of exploration, discovery, and adventure.

More about Cha Eun-woo

Also known as Lee Dong-min, he is a South Korean vocalist and actor affiliated with the Fantagio entertainment label. He holds membership in the South Korean boy band Astro.

He made his acting debut back in 2014, taking on a minor role in the movie My Brilliant Life. He was formally introduced as the fourth trainee through Fantagio's iTeen Photo Test Cut. In August 2015, Cha, alongside his fellow Astro members, participated in the web drama To Be Continued.

He has gained recognition for his roles in various dramas such as True Beauty, Island seasons one and two, and Top Management, among others.

About the author

Kirti holds a Bachelor's degree in Journalism & Mass Communication and has been a Kpop writer at SK POP since 2022. She has been following Kpop and Kdramas since the last 6 years and but has worked in the genre only in the last 3-4 years donning several several caps - social media intern, copywriter, article writer and academic writer.

Kirti likes to pen down insightful features based on Korean dramas, especially the 'Ending Explained' categories. It gives her the satisfaction of creating the most authentic content rather than simply replicating what media outlets generally do.

Her process of creating content is time-consuming, yet methodical; she prefers to use original sources of information, which in her case are Korean outlets. She watches entire episodes, writes them down, cross-checks/fact-checks the details/event timelines off the web and eventually creates her copy.

Kirti likes Lee Je-hoon, IU, and Kim Seon-ho since she feels that their dramas are inspiring and have good plotlines. When she is not writing about K-dramas, she can be found watching them.

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