On June 19, 2023, NCTzens who were subscribed to NCT 127's promotional email newsletter received an email about NCT DREAM's recent full-length album, ISTJ, and its pre-release track, Broken Melodies. Many were angered at this since they felt that SM Entertainment was using NCT 127's pre-established fanbase and popularity to reel attention for its fellow subunits.mj@ih8ufrY’all please read who the email from1468600Y’all please read who the email from https://t.co/cQcMLJ3VNtMany believe that since the two groups are sub-units of the same larger group and are housed under the same label, the matter at hand is not really an issue. However, quite a sizeable section of the fanbase has also pointed out that there has been continuous exploitation and poor management in the company, with visible hints of favoritism showcased here and there.mathiii¹²⁷✨@butjaehyunieI got the email too… I love dreamies but sm is really insensitive about this sending promo for nct dream with the 127 email 🙃I got the email too… I love dreamies but sm is really insensitive about this sending promo for nct dream with the 127 email 🙃Netizens are enraged after NCT DREAM promotional content arrives in NCT 127's email newsletterAs fans realized that many those with subscriptions to NCT 127's email newsletter received NCT DREAM's promotion for the upcoming album, ISTJ, many argued that this was an exploitation of NCT 127 and their company's failure to respect them as a separate group.While the email justified this move by noting that since Mark and Haechan are present in both subunits, such promotion is reasonable, many think that this majorly buds from SM Entertainment's poor management and organization of promotional schedule for the groups.Additionally, fans also noticed that NCT DREAM themselves lack a promotional email and the one connected to their Instagram account leads to NCT 127's id.lily@1Z7thit's so obvious that this is not about it "including mark and haechan from nct 127" but about them wanting 127 US fanbase to stream dream if it was about members 127 leader's solo debut and ddj would've got a email too twitter.com/ih8ufr/status/…mj@ih8ufrY’all please read who the email from569171Y’all please read who the email from https://t.co/cQcMLJ3VNtit's so obvious that this is not about it "including mark and haechan from nct 127" but about them wanting 127 US fanbase to stream dream if it was about members 127 leader's solo debut and ddj would've got a email too twitter.com/ih8ufr/status/…In light of the same, several fans cited previous instances when NCT 127's popularity was exploited. For instance, in March of this year, fans witnessed SM Entertainment converting NCT 127's Japan TikTok account into NCT's Japan TikTok account, where all the subunit's previous content was completely erased to make way for new content as a way to leverage its strong fanbase.lily@1Z7thyou think our email came to them in a dream?? they only know my email because im subscribed to a NCT 127 newsletter stop acting dense twitter.com/gIitchingbox/s…-@gIitchingboxthe email is specifically for us nctzens so it’s because dreams album is being promoted and sold in the us, djj and ty were not promoted there… therefore no email twitter.com/1z7th/status/1…94the email is specifically for us nctzens so it’s because dreams album is being promoted and sold in the us, djj and ty were not promoted there… therefore no email twitter.com/1z7th/status/1…you think our email came to them in a dream?? they only know my email because im subscribed to a NCT 127 newsletter stop acting dense twitter.com/gIitchingbox/s…📰@leejenfsmind you 127's email are linked to nct dream's ig account until now so like??? twitter.com/i/web/status/1…#1 CSJH stan@Tanzender_SternAnd people are still not believing us when we're saying that SM is trying to use 127's popularity to make the other groups pop in the US twitter.com/ih8ufr/status/…28246And people are still not believing us when we're saying that SM is trying to use 127's popularity to make the other groups pop in the US twitter.com/ih8ufr/status/…mind you 127's email are linked to nct dream's ig account until now so like??? 😭 twitter.com/i/web/status/1… https://t.co/ODJSJ2JHlHrie@gIitch825the favoritism is insane…2053533the favoritism is insane… https://t.co/9Oj52xajlISHADY🍄999@shady_99_DJNot having email..then why they send email said markhae from nct 127..not just nct dream..that part is joke twitter.com/825karma/statu…hoodickey thingamabob@825karmadream not having their own email& dream been promoting 127 since they stepped foot on stage like can you people be serious2dream not having their own email& dream been promoting 127 since they stepped foot on stage like can you people be seriousNot having email..then why they send email said markhae from nct 127..not just nct dream..that part is joke twitter.com/825karma/statu…︎ Tia¹²⁷@BabieYeosangieThe person in charge of the NCT email newsletter from UMG screwed up. So nice of 127 to be promoting Dream, but then linking to the 127 official store in the same email The person in charge of the NCT email newsletter from UMG screwed up. So nice of 127 to be promoting Dream, but then linking to the 127 official store in the same email 💀😭 https://t.co/ZLEM4hybQQً@mrkyominotice how they never sent any emails about perfume or shalala when dojaejung and taeyong are also members of nct 12730096notice how they never sent any emails about perfume or shalala when dojaejung and taeyong are also members of nct 127 https://t.co/P7wdXGdCOdDespite the backlash, some fans also tried to argue that this isn't the fault of SM Entertainment, but rather the UMG Label (for international promotions) that NCT DREAM was recently signed under. While the other NCT subunits were already under the American label, this was the group's first comeback after being housed under them, which explains why promotional content was sent through NCT 127's email newsletter.renjun center ❗️@7dreamtonichi! this email is actually not from nct 127 or sm themselves, it’s from universal music which nct dream was just signed under and because nct dream and nct 127 are technically one group under one label (sm) it’s most likely a courtesy email sent out bc of member overlap+++ twitter.com/ih8ufr/status/…mj@ih8ufrY’all please read who the email from21551Y’all please read who the email from https://t.co/cQcMLJ3VNthi! this email is actually not from nct 127 or sm themselves, it’s from universal music which nct dream was just signed under and because nct dream and nct 127 are technically one group under one label (sm) it’s most likely a courtesy email sent out bc of member overlap+++ twitter.com/ih8ufr/status/…renjun center ❗️@7dreamtonic+++i also think ty and djj aren’t specifically signed under umusic so that’s why they didn’t have an email sent out, i could be wrong though am i 100% support your discussions over why thats unfair, i hope this clears a bit up for you on why exactly you’re receiving this email 294+++i also think ty and djj aren’t specifically signed under umusic so that’s why they didn’t have an email sent out, i could be wrong though am i 100% support your discussions over why thats unfair, i hope this clears a bit up for you on why exactly you’re receiving this email 💕Regardless, fans are continuing to argue that this stands as a proof of poor management by the companies. Many are quite disappointed and angered to see the repeated case of exploitation, poor management, and lack of proper promotion for all artists housed under the agency, more specifically the NCT subunits.