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Who is Gabriele Galimberti? Balenciaga photographer under fire as Toy Stories campaign comes under scrutiny

Balenciaga campaign photographer faces severe backlash as he attempts to absolve himself (image via Gabriele Galimberti and Getty/Jeremy Moeller)
Balenciaga campaign photographer faces severe backlash as he attempts to absolve himself (image via Gabriele Galimberti and Getty/Jeremy Moeller)

Luxury fashion house Balenciaga has been in the limelight recently due to its poorly executed Spring 2023 ad campaign that showcased young children posing with their plush teddy bear bags that appeared to be wearing bondage-inspired outfits.

The controversial campaign photos have since been taken down (image via Balenciaga)
The controversial campaign photos have since been taken down (image via Balenciaga)

The luxury label sued production company North Six Inc. and set designer Nicholas Des Jardins, the third-party entity responsible for the campaign, for $25 million on November 25, 2022.

The Italian photographer who shot the campaign, Gabriele Galimberti, has also faced significant backlash for proceeding with the shoot despite its disturbing themes. He took to social media to release a statement, absolving himself of the blame.


Balenciaga campaign still under fire: Italian photographer faces backlash despite sharing his side of the story

Galimberti is a documentary-style photographer (image via Gabriele Galimberti)
Galimberti is a documentary-style photographer (image via Gabriele Galimberti)

Gabriele Galimberti was born in 1977 in Val di Chiana, Tuscany. The 45-year-old Italian photographer has been working on long-term documentary-style photo projects such as Toy Stories, In Her Kitchen, My Couch Is Your Couch, and The Heavens. These projects have been turned into books as well.

Galimberti has previously been featured in high-profile publications such as National Geographic, The Sunday Times, Stern, Geo, Le Monde, La Repubblica, and Marie Claire. He is also the recipient of the World Press Photo 2021 award in the “Portrait Stories” category for his project, THE AMERIGUNS.

Following the Balenciaga campaign scandal, Galimberti severed ties with the high fashion label and washed himself off all responsibility in a statement made on his social media pages. Despite that, netizens are not ready to vindicate him.

With the Balenciaga controversy still in effect, people are taking a closer look at Galimberti. People have found eerie similarities between the Balenciaga ad shoot and his photo series titled Toy Stories, wherein he photographed children from over 50 countries with their toy collections.

Visual similarity between Galimberti's Toy Stories and the brand's ad campaign (image via Galimberti and Twitter)
Visual similarity between Galimberti's Toy Stories and the brand's ad campaign (image via Galimberti and Twitter)

The set dressers for the luxury brand shoot appeared to set the scene in a similar way, but it was filled with hidden and unnecessary s*xual undertones.

gabriele galimberti who shot Balenciaga's recent photoshoot with children also has his own series called toy stories where he takes pictures of children with their favorite toys. In light of the Balenciaga shoot, his captions on Instagram make me very uncomfortable.
@LouisPisano 100%. The initial backlash focussed on the Gabriele Galimberti-shot Gift Shop campaign, which pushed his 'Toy Stories' series into Demna's typically provocative territory. Demna and co misjudged the reaction.
@elizableu Did you ever speak with anyone? Their apology was insufficient. Also, someone should interview the children in Gabriele Galimberti's Toy Stories series.
@VonAlawon @DatCatDer This is supposed to be a take on a photo series called Toy Story by photographer Gabriele Galimberti. However, if you even compare the series of photos prior to the Balenciaga ones, they are different. These are absolutely disgusting.
@cobie @Lord_Ashdrake Gabriele Galimberti the photographer himself is quickly deleting his tweetsThis is from hundreds of pics he did as "Toy Stories" photo shoot 🙁 https://t.co/xHnZQ41tOn
The #Balenciaga photographer who took the sick pics is a total groomer. Look at the blood next to the Barbie. He thought that was needed for his kids and toys project? And Balenciaga had no idea? Please… #GabrieleGalimberti https://t.co/gd6ddCDbDe

What did Gabriele Galimberti say about his involvement in Balenciaga's Spring '23 campaign?

Galimberti released a multi-tweet statement in an attempt to absolve himself of blame. Both he and Balenciaga are refusing to take responsibility for the serious missteps and are pointing fingers at others. The photographer took to Twitter and claimed that he was in no position to direct the project.

Following the hundreds of hate mails and messages I received as a result of the photos I took for the Balenciaga campaign, I feel compelled to make this statement. https://t.co/Hn7Ctg43o3
"I must stress that I was not entitled in whatsoever manner to neither chose the products, nor the models, nor the combination of the same. As a photographer, I was only and solely requested to lit the given scene, and take the shots according to my signature style."

He further stated that he was subject to "lynching" and that people are focusing on the wrong targets, distracting themselves from "real problems" and "criminals." He acquitted himself from the photo showing the Supreme Court documents on federal Child P*rnography Laws claiming that it was shot on another set by another team.

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