Who is Lotta Volkova? Balenciaga designer private Instagram pictures sparks outrage online 

Jarring images from the Instagram account of a Balenciaga stylist explored (Images via Getty Images)
Jarring images from the Instagram account of a Balenciaga stylist explored (Images via Getty Images)

Amid Balenciaga’s recent campaign controversy, stylist Lotta Volkova’s private Instagram page has been receiving immense traction. Similar to the fashion house, the latter uploaded several disturbing images featuring children on her social media account. Since viewing the same, netizens have been appalled.

Balenciaga has garnered immense backlash in recent weeks following their recent ad campaign featuring children were holding teddy bears clad in bondage costumes. The photoshoot also poorly hid a legal document that showed a Supreme Court order on a child p*rnography case. Internet users were quick to cancel the brand across social media platforms.

Since then, Twitter user @JakeShields revealed that Lotta Volkova is a “top designer” that frequently collaborates with Balenciaga and Adidas. The Twitter user also showcased images from the stylist’s private Instagram page.

Many images featured children. Some included a blonde girl dressed in a seemingly pink swimsuit lying sideways and waving to the camera, a young boy wearing heels, a bedroom that appears to be covered in bloodstains, and another teddy bear wrapped in what seems to be a red ribbon.

Trigger warning: This article contains some images that might be uncomfortable. Viewer's discretion is advised.

Lotta Volkova’s Instagram also featured a man and a woman wrapped in plastic bags and embracing each other, a woman who seems to be sacrificing herself for “the devil.”

Moreover, her account also featured a child holding a skull in one of the posts. There was also a picture of a girl being withheld by cellophane tape with her mouth and eyes covered.

Who is Lotta Volkova?

Lotta Volkova was born in Novosibirsk, Russia, and developed an eye for fashion from a young age. Being raised by a naval capital father, he would often bring back cassettes and clothes from around the globe. Volkova left her hometown at the age of 17 to study at London’s Central Saint Martins, where she specialized in art and design.

The fashionista was quick to become a rising star in the London club scene. She also started her own label titled Lotta Skeletrix.

In 2007, she moved to Paris, where she went on to collaborate with Gosha Rubchinskiy. Lotta Volkova was then introduced to Demna Gvasalia, through which she became the creative vision behind Vetements.

A few other brands she has worked with include Sies Marjan and Balenciaga, among others.


Speaking about Volkova’s taste in fashion, Stavros Karelis, the founder and buying director of Machine-A, said:

“Lotta has this unique aesthetic, combining the different cultures she has lived in with something modern. It's nostalgic yet current. I think this is due to Lotta being part of the scene and not somebody remotely looking at it. She was part of the subculture, of the club scene. She saw before anyone else that this combination is not a good story to do, but the way to be.”

She has also worked alongside celebrities, including Kanye West and Justin Bieber.

Twitter user @curioslight claimed that the stylist was in a relationship with an "accused p*dophile." However, verified information about the same was unavailable.

Twitter user @curioslight's tweet about Lotta Volkova (Image via Twitter)
Twitter user @curioslight's tweet about Lotta Volkova (Image via Twitter)

Netizens react to Lotta Volkova’s private Instagram feed

Internet users were astonished by the stylist’s Instagram content. Many expressed disappointment and condemned her style. A few tweets read:

Balenciaga has removed the controversial campaign from their social media pages and official websites. They have also apologized for their actions and filed a lawsuit against the creatives who came up with the campaign.

Quick Links

Edited by Karishma Rao