Why is Tiffany & Co trending at the 2022 Beijing Winter Olympics?

Eileen Gu is a professional Chinese-American freestyle skier who scored a huge win for China and Tiffany & Co. Gu won a gold medal for China in the Women's Freestyle Skiing Big Air, marking it as the third gold for China in this Winter Olympics.

Gu also showcased her subtle style when she took off her Anta gloves. She was wearing four rings and a bracelet from the brand Tiffany & Co. during the competition and it immediately started trending on Chinese social media sites.

Eileen Gu is a huge asset for luxury jewelry brands. She is a global phenomenon with a multi-cultural background and has had a lot of fans. A massive plus is her runway model look. Gu is fluent in Mandarin and has a great personality, projecting an intelligent and strong image.

All about Eileen Gu's Tiffany & Co. jewelry

Eileen Gu was wearing four rings from Tiffany & Co., two of them were on the left hand. On the left-hand side were:

She was also wearing a bracelet from Tiffany & Co. It was a Tiffany Knot double row hinged bangle in yellow gold with diamonds, retailing for $22,000. She added the bracelet during the flag-hosting ceremony.

After she was spotted wearing these ornaments, Chinese social media apps like Weibo, Douyin, and Xiahongshu lit up with chatter discussing the brands.

Eileen Gu partnered with Tiffany & Co. on their T1 jewelry collection called "Give Me the T." The T stands for Tiffany. Mario Sorrenti shot the movement in New York alongside Anya Taylor-Joy and Tracee Ellis Ross.

Eileen Gu won gold in Beijing Winter Olympics 2022 with her impressive performance as she successfully landed a four-and-a-half-rotation trick in her third jump. This makes her the second female freestyle skier ever to do so. She gave tough competition to Tess Ledoux from France and Mathilde Gremaud from Switzerland, who acquired silver and bronze medals in the same category.

Gu is a spokesperson for 26 brands, including Tiffany & Co, Louis Vuitton, ANTA, Oakley, Estee Lauder, Cadillac, Visa, JD.com, and even Victoria’s Secret.

About the author

Gargi is a popular culture writer at Sportskeeda, who covers all things fashion and lifestyle. She holds a bachelor's degree in English from Delhi University, and her educational background and love for the written word has guided her 3.5-year journey in content writing and management.

For Gargi, her superpower lies in relentless fact-checking and building on research from credible sources to present her perspective on products and trends. Extensive artist profiling and creating a thesis on products and fashion are her strengths, and while Gargi lets facts do most of the talking, she also leaves room for readers to form their own opinions. Her passion for entertainment and popular culture means that her favorite artist is constantly changing.

Currently, Gargi is invested in BTS’ discography, and admires how the group have paved the way for other aspiring KPOP artists. When not talking and writing about fashion and lifestyle trends, Gargi likes to dance and play Badminton.

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