RIP Nikita Dragun: Influencer slammed over clickbait death hoax and "fake tears" in new video

Rumors of YouTuber Nikita Dragun supposedly being dead began floating around the internet after a video titled “RIP Nikita Dragun” appeared on the content creator’s official channel on October 8. Several followers came to believe that the makeup guru had passed away, following the severe amount of hate she had been receiving online in the past few weeks.

It came as a shock to many fans as her latest 33-minute-long upload was simply a sponsored video on her YouTube channel with a misleading clickbait caption. Nikita Dragun is now receiving backlash for uploading clickbait titles and fuelling death rumors.

Nikita Dragun’s clickbait video sparks anger among her followers

Her latest video, which starts off with a black-and-white montage of her speaking about the hate she was receiving online in 2019, led to the 25-year-old sharing her journey to fame and all the obstacles she overcame.

The video, which seemed like it was supposed to come off in an inspirational tone, only went on to receive hate amongst her followers.

She adds in the video that she was attempting to get sober after hitting “rock bottom”. The video then jumps on to Dragun, saying:

Nikita Dragun was forced to step back from the internet after receiving immense backlash for her latest song “D**k,” where she branded herself as the “first trans popstar”.

The debut singer received hate online after “outing” several influential celebrities including rap singer Tyga.

Following the unfortunate singing debut, she is now receiving hate for her latest YouTube stunt. Some comments regarding the video included:

Fans were left furious after the YouTuber also left a sponsored shopping link to an external site site in her latest video. Nikita Dragun has previously been criticized for casually speaking about death as well.

About the author

Karishma is a trending writer at SK POP. With a BA in Journalism, Psychology and Literature, Karishma, who has closely followed the latest internet trends from a young age, found her role at SK POP to be the perfect fit for her professional qualifications and personal interests.

She has nearly 3 years of experience in the industry and has interned with The Hindu and Deccan Herald. In her role at Sportskeeda, Karishma covers a range of topics at the pop division, but she believes her skills as a journalist are best reflected while creating impactful and research-intensive stories. For her, no other step in the writing process is as crucial as fact-checking with multiple sources and accurately conveying facts and data.

Karishma holds deep admiration for artists Luke Jerram and Yoshitomo Nara's authenticity and originality, who are her favorite icons. When not ideating her next story, Karishma can be seen deeply engrossed in a book.

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