Tiffany & Co.: 3 things to know about the brand's NFT venture

Tiffany & Co. acquired Tom Sachs: Rocket Factory for the NFT venture (Image via @tiffanyandco/Twitter/Tiffany)
Tiffany & Co. acquired Tom Sachs: Rocket Factory for the NFT venture (Image via @tiffanyandco/Twitter/Tiffany)

Tiffany & Co. has marked its entrance into the metaverse with the acquisition of the Okapi NFT from Tom Sachs: Rocket Factory. The brand made the announcement this week, on March 26, 2022, and finally unveiled the final attribute on Monday, March 28, 2022.

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3 things to know about Tiffany & Co.'s NFT venture

1) Tiffany is making a debut in the metaverse

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The LVHM-owned iconic jewelry brand, Tiffany &Co., announced it's arrival in the NFT world earlier this week on March 26, 2022. The tweet continued in a series where the label announced that they will be acquiring Okapi NFT from Tom Sachs: Rocket Factory.

The tweet read,

"We are excited to continue our long-standing partnership with @tom_sachs, who has a history of creating art around our brand."
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They further continued the thread with their understanding of the NFT world and how it will be an evolution of fine art with a bright future ahead.

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2) The cost of the Rocket Factory NFT was around $380,000 USD

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The OpenSea, NFT marketplace revealed in a press release on March 21, 2022 that the Okapi NFTs were sold at a price of 115 ETH (Ethereum) which is equivalent to approximately $380,000 USD, considering 1ETH costs more than $3000 USD. To make the announcement even more impactful, Tiffany & Co. further pinned the official tweet and also changed their Twitter avatar to the NFT PFP, which contains a co-branding of Rocket Factory graphic and Tiffany's logo.


3) All about Rocket Factory

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Tom Sachs launched the Rocket Factory in August 2021, and in this program, the rocket consists of three parts in the form of an NFT component: the head, trunk, and tail. Once a person collects and combines all three components, they can make a full rocket.

The upper limit of the number of complete rockets is 1000 with a floor price of 2.33 ETH per piece. To bridge the gap between the physical and digital world, for each complete rocket, the team builds a physical rocket and launches it into the sky, while documenting the launch video.

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The NFT owner is then able to view footage of the launch solely on top of the actual rocket.


Tiffany & Co. acquistion of Tom Sachs: Rocket Factory is a sign of a greater long-term partnership, although complete details of the relationship haven't been announced yet by the brand.

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