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TikTok is among the top three social media applications used in the world. With a user base close to a billion, it is no surprise that micro trends keep popping up on the platform every other week.
One trend that has gone viral this week is Disney's steering wheel buddy. The trend is not a challenge. Instead, users buy a surprise toy from Target and show it off on their steering wheels.
The trend has made the product sell out in many Target stores.
TikTok users are flocking to Target to buy their very own wheel buddy
Disney has partnered with Target to create surprise ball toys called Disney Cutie Cuffs. The toy is manufactured by Bullsitoy and includes a pocket-sized plushie with straps worn around the wrist or on the steering wheel.
Buyers can get one of the six Disney characters, including:
- Pascal, the chameleon from Tangled
- Minnie mouse
- Mickey Mouse
- Stich, from Lilo and Stich
- Olaf, the snowman from Frozen
- Squirt, the turtle from Finding Nemo.
The product was initially targeted at children but has found customers among TikTok users taking part in the trend.
They record themselves buying the product from Target and then guess what will come out of the container. They end the video showcasing the toy attached to their steering wheels.
A few creators have also felt upset about not getting the character they wanted. The demand for the toy has made it sell out in many stores as the product is not being sold online. It also made the item list on eBay for $24.
Netizens can't wait to get their own steering buddy
Internet users are going store to store in search of the plusies, and some even bought multiple boxes to get their favorite character. Here are a few reactions from Twitter.
Trends can prove to be incredibly beneficial for companies and the sales of their products. Hot rollers from Conair got sold out of Amazon as the beauty community got taken over by the blowout hairstyle, and rollers became a viral product.
