What happened with Peloton? Mr Big SATC 'And Just Like That' controversy explained as company issues statement amid dramatic stock drop

Warning! Spoilers ahead for And Just Like That… premiere episode.Exercise equipment manufacturer Peloton has fallen into controversy regarding their appearance in the Sex and the City revival, 'And Just Like That…' In the premiere episode of the soft reboot of the show on HBO Max, which was released on December 9, the exercise bike was featured as a plot point.The first episode killed off a renowned character from the original series, Mr. Big. He was seen on his exercise bike with his' once a week' cigar. After a 45-minute workout session, Mr. Big (aka John James Preston) was on his way to the shower when he fell down and presumably had a heart attack.Cathryn Setz@cathrynsetzSex and The City might have just tanked Peloton, in the very first episode! #AndJustLikeThat5:00 AM · Dec 9, 202161660Sex and The City might have just tanked Peloton, in the very first episode! #AndJustLikeThat https://t.co/ABFEE7toyNAnd Just Like That… Episode 1 shows Sarah Jessica Parker's Carrie Bradshaw returning home from Lily's piano recital and finding Chris Noth's Mr. Big on the floor. The character dies in the arms of Carrie, making the end of the episode quite somber.How did their appearance in 'And Just Like That…' affect Peloton's brand?Peloton's stock dropped almost 11% at its peak over the product placement (Image via Google)Following the premiere, Peloton trended on social media along with Mr. Big. Several followers of the show commented on the often unpredictable nature of the stock market after the product placement caused the firm's stock to drop.While most experts believe that the product placement on And Just Like That… is not likely to affect their already dwindling sales, the controversy did cause a decline in their stock's value by almost 11%.The company soared to its record high last year, on December 24, when it briefly reached $162. However, since then, the firm has fallen over 76% and is now hovering at $38 (as of December 10).Meanwhile, the Twitterati mocked the situation, utilizing memes concerning Peloton.Rain@petrichoregonOkay, so Peloton is the new Crock Pot. #AndJustLikeThat10:34 AM · Dec 10, 202165895Okay, so Peloton is the new Crock Pot. #AndJustLikeThat https://t.co/VlUG4OYRAuSarah Allegra Nehama@NehamaSarahThe PR person at Peloton having to make statement because Mr.Big died after using the bike… #AndJustLikeThat1:53 AM · Dec 10, 202197069The PR person at Peloton having to make statement because Mr.Big died after using the bike… #AndJustLikeThat https://t.co/U5ZLMfmrKVadam@adamjmoussagot a feeling we won’t be seeing this kind of SATC enthusiasm (from last week) in future Peloton classes9:36 AM · Dec 10, 202171038got a feeling we won’t be seeing this kind of SATC enthusiasm (from last week) in future Peloton classes https://t.co/GsKyAkqYQWKate Abel@kateabel#AndJustLikeThat producers emailing the @onepeloton marketing department like…4:31 AM · Dec 10, 2021442#AndJustLikeThat producers emailing the @onepeloton marketing department like… https://t.co/uZ2ddTkNCfSam Hegg@samheggMarketing at @onepeloton loving the product placement in #SATC until…2:25 AM · Dec 10, 20211045Marketing at @onepeloton loving the product placement in #SATC until… https://t.co/pUPDQbP3psAldrich@AllyMakanPeloton on 8 Dec: Yay, we have a product placement on #AndJustLikeThat#Peloton on 9 Dec:7:21 AM · Dec 10, 202117915Peloton on 8 Dec: Yay, we have a product placement on #AndJustLikeThat#Peloton on 9 Dec: https://t.co/LH2o5FmBcSAaron West@oesteThis Peloton thing is HILARIOUS. A fictional TV show tanking a multi-billion dollar corporation’s stock via THEIR OWN product placement is10:14 AM · Dec 10, 202118220This Peloton thing is HILARIOUS. A fictional TV show tanking a multi-billion dollar corporation’s stock via THEIR OWN product placement is https://t.co/GUhLgwEDQhHelen Schultz@helonwheelzzzYou want me to take a Peloton class? The thing that killed Mr. Big?10:12 AM · Dec 9, 202121627You want me to take a Peloton class? The thing that killed Mr. Big?Chekhov’s Peloton@yosoymichaelChekhov’s Peloton: the theory that, if you introduce a Peloton in Act I, someone has to die from riding it by Act III.11:50 AM · Dec 9, 202116420Chekhov’s Peloton: the theory that, if you introduce a Peloton in Act I, someone has to die from riding it by Act III.Scott Mendelson@ScottMendelsonPeloton stock tumbling 11% in one day due to a fictional plot twist concerning a fictional character in a fictional television show is yet more evidence that the stock market is idiotic and shouldn't be used as a prime determinative factor in global economics.9:06 AM · Dec 10, 202161698Peloton stock tumbling 11% in one day due to a fictional plot twist concerning a fictional character in a fictional television show is yet more evidence that the stock market is idiotic and shouldn't be used as a prime determinative factor in global economics.Why did Peloton agree to this product placement?The firm's spokesperson Denis Kelly revealed to BuzzFeed that they were not privy to the product being used as a plot device. She said:&quot;HBO procured the Peloton Bike on their own. Peloton was aware that a Bike would be used in the episode and that Jess King would be portraying a fictional Peloton instructor.&quot;She further added:&quot;Due to confidentiality reasons, HBO did not disclose the larger context surrounding the scene to Peloton in advance.&quot;Meanwhile, Dr. Suzanne Steinbaum (Cardiologist and member of the company's health and wellness advisory council) said:&quot;Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in Season 6. These lifestyle choices…were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event.&quot;

No Results Found