Why are Taylor Swift tickets so expensive? Resale prices amid Ticketmaster fiasco trigger hilarious memes online

Taylor Swift fans are enraged over Ticketmaster's pricing system. On November 15, the pop star launched the presale for her highly anticipated The Eras Tour. Unfortunately, the company canceled the public sale of tickets on Thursday following overwhelming demand. Ticketmaster said in a Twitter statement:

It is no surprise that Ticketmaster saw massive traffic for this presale as Taylor Swift released six chart-topping albums during the pandemic, including Lover, evermore, folklore, Midnights, Fearless (Taylor's Version), and Red (Taylor's Version). Fans expected the ticket demand to be high and waited patiently to grab the tickets at their lowest price.

However, Swifties did not expect the tickets to be so expensive. Many slammed Ticketmaster's dynamic pricing system, which allows ticket prices to increase dramatically depending on the demand. Ticketmaster also claimed that the presale system was implemented to prevent ticket scalpers from buying too many seats at once.

Fans crashed the website during the presale to secure tickets. Subsequently, ticket prices increased drastically as well. According to @DailyLoud on Twitter, Taylor Swift's concert tickets went up to $95,000 each.

On other resale sites like StubHub, ardent Taylor Swift fans were willing to pay up to $28,350 per ticket.

The General Admission tickets for The Eras Tour started at $49 and went up to $449, depending on the seat. VIP packages ranged from $199 - $899.

Netizens enraged over Taylor Swift's The Eras Tour ticket prices

Internet users were stunned by the soaring ticket prices and many fans joked about the tickets being unaffordable. Hilarious memes surfaced online as well. Most fans were disappointed by the prices and couldn't fathom how it got so expensive. A few tweets said:

Ticketmaster under fire for website crash

The organization has faced a ton of backlash since the presale was announced, as the site experienced a "staggering number of bot attacks" that overwhelmed servers.

Nancy Abulmagd, a parent who attempted to join the presale, revealed in an interview that she spent hours in a virtual queue to secure seats for her daughter and her friends. Unfortunately, the site crashed repeatedly and left her empty-handed. Abulmagd said:

However, the organization claimed that the issue affected 15% of the interactions across the site. Despite the crashes, Ticketmaster claimed to have sold more than two million tickets for the tour. The company said earlier:

About the author

Karishma is a trending writer at SK POP. With a BA in Journalism, Psychology and Literature, Karishma, who has closely followed the latest internet trends from a young age, found her role at SK POP to be the perfect fit for her professional qualifications and personal interests.

She has nearly 3 years of experience in the industry and has interned with The Hindu and Deccan Herald. In her role at Sportskeeda, Karishma covers a range of topics at the pop division, but she believes her skills as a journalist are best reflected while creating impactful and research-intensive stories. For her, no other step in the writing process is as crucial as fact-checking with multiple sources and accurately conveying facts and data.

Karishma holds deep admiration for artists Luke Jerram and Yoshitomo Nara's authenticity and originality, who are her favorite icons. When not ideating her next story, Karishma can be seen deeply engrossed in a book.

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