10 Ridiculous Wrestling gimmicks that worked anyway.

#5 Brother Love

Bruce Prichard, better known as Brother Love.

The Gimmick in a Nutshell: A televangelist motivational speaker who grated on nearly everyone's nerves.

Bruce Prichard was originally a manager in various regional wrestling promotions before being hired by the WWE in the early 1990s. One of the biggest news stories of that era was the downfall of various televangelists, Christian Ministers who would preach the gospel but wound up being disgraced by their own actions. Tim Baker and Jerry Falwell are the ones that most readily come to mind, but Brother Love was a rip-off of Earnest Angley.

Brother Love had his own segment similar to Piper's Pit, where he would interview various wrestling talents. He would often fawn and become obsequious over the heel wrestlers like Bobby Heenan, but put down babyfaces such as Ultimate Warrior and Hulk Hogan. Fans hated his guts, which is exactly what they were supposed to do.

Why the gimmick managed to work: Many people felt let down by the downfall of televangelists they had donated money to, so seeing one in effigy on their wrestling shows drew their ire. Prichard also threw himself into the role with total commitment, which always helps.

Fun fact here is that Brother Love served as the original manager of the Undertaker.