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#2 The It factor
The term 'it factor' is bandied about in pro wrestling circles, and no doubt if you're a fan you've heard it mentioned at least once by announcers, critics, or even the talent themselves. Before coming to WWE, Bobby Roode's nickname was the It Factor, for example.
So what is the It Factor? It's an intangible quality of a pro wrestler that defies easy definition. Like as not, it has little to do with actual wrestling talent -- though many wrestlers with the it factor are in fact quite skilled between the ropes -- but is more of a force of personality and charisma, combined with supreme confidence. A great example of an It Factor wrestler is John Cena.
He may not have a lot of technical moves, and even his promos and interviews are fairly basic, but his mere presence commands attention that lesser wrestlers can only dream of.
Keith Lee has the it factor, in spades. He can hold the audience in the palm of his hand with just a smile and a shrug, with no need for apoplexy.
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