Danielle Collins entered the 2022 Australian Open without an apparel or shoe sponsor. But when the American leaves Melbourne as the runner-up, brands back home will do everything in their power to tie her up to a lucrative deal.The World No. 30 battled hard against home favorite Ashleigh Barty in the women's singles final on Saturday, but came up just short, losing 6-3, 7-6(2).judy murray@JudyMurrayThis is unusual: Danielle Collins is playing in the Australian Open final without a shoe or clothing sponsorship - MarketWatch apple.news/AIGSqPQ3-RRmEI…2:36 PM · Jan 29, 202213810This is unusual: Danielle Collins is playing in the Australian Open final without a shoe or clothing sponsorship - MarketWatch apple.news/AIGSqPQ3-RRmEI…What was quite remarkable was the fact Collins played in her first-ever Grand Slam final without an official apparel or shoe sponsor. While most athletes wear outfits sponsored by clothing companies such as Nike, Lacoste and Adidas, the American's outfits had the logo of Dynasty Financial Partners instead.Dynasty Financial Partners is a wealth management company that offers business and financial advice to clients and is based out of St. Petersburg, Florida -- the same city Collins was born and grew up in. The partnership began in March 2021, when Dynasty wanted to sponsor local talent.Tim Newcomb@tdnewcombLast summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and a visor (no obvious clothing sponsorship).03:43 AM · Jan 19, 2022111Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and a visor (no obvious clothing sponsorship). https://t.co/HyZbWFfq7sAt the time, Collins had New Balance as her shoe sponsor. The deal reportedly ended last summer and wasn't renewed. At Melbourne Park this year, the 28-year-old has been spotted wearing Adidas shoes and an Adidas visor.However, Collins is not officially endorsed by the company, meaning she likely paid for the gear out of her own pocket.Danielle Collins will be the new American No. 1 following her Australian Open runDanielle Collins' Australian Open performance will push her to become the No. 1-ranked American womanDanielle Collins will become America's top-ranked women's singles player when the WTA rankings are updated next week.Dynasty Financial Partners@DynastyFPWe are incredibly proud of our hometown hero, Danielle Collins, for her determination to take her all the way to the #AusOpen finals! Next week she will make her Top 10 debut as a result of her first Grand Slam final & become the American No. 1. Danielle is #PoweredByDynasty5:58 PM · Jan 29, 202241We are incredibly proud of our hometown hero, Danielle Collins, for her determination to take her all the way to the #AusOpen finals! Next week she will make her Top 10 debut as a result of her first Grand Slam final & become the American No. 1. Danielle is #PoweredByDynasty https://t.co/MyolbsO3NiCurrently ranked No. 30 in the world, Collins is the fifth-highest ranked American -- behind Sofia Kenin (No. 13), Coco Gauff (No. 16) , Jessica Pegula (No. 20) and Jennifer Brady (No. 28).The American fell in the second round at the Australian Open last year, meaning she will gain 1230 points after reaching the final this week and will make her top-10 debut.wta@WTAWhat a rise Two weeks of thrilling #AusOpen tennis from Danielle Collins Top-10 ranking incoming! twitter.com/WTA_insider/st…WTA Insider@WTA_insiderCollins: “It’s been tremendous to watch Ash climb the rankings all the way to No.1 and live out her dreams. I really admire you for the player that you are and the variety in your game. Hopefully I can implement some of that into mine.”#AusOpen4:46 PM · Jan 29, 202230836Collins: “It’s been tremendous to watch Ash climb the rankings all the way to No.1 and live out her dreams. I really admire you for the player that you are and the variety in your game. Hopefully I can implement some of that into mine.”#AusOpenWhat a rise 📈Two weeks of thrilling #AusOpen tennis from Danielle Collins 👏Top-10 ranking incoming! 👋 twitter.com/WTA_insider/st… https://t.co/AuWIy6TQmCHer previous career-high was World No. 23, which she achieved in 2019 by reaching the semifinals of the Australian Open.