Fans have hailed Serena Williams for her latest backing of a Nigerian data and insights firm.Williams, who announced her decision to evolve away from tennis back in August, is now actively transitioning into her role as a businesswoman with her investment firm Serena Ventures.She founded Serena Ventures in 2014 with the aim of investing in startups whose perspectives and innovations level the playing field for women and people of color. Since its introduction, the tennis legend’s firm has backed a plethora of startups, with the latest being a Nigerian data and insights firm “Stears”. The startup received $3.3 million in a seed round of financing led by MaC Venture Capital and included an investment from Serena Ventures.On its website, the company states that its mission is to “become the world's most trusted source of African data, insight, and data collection tools for businesses, financial and policy professionals.”As per Bloomberg, Serena Williams’ emailed statement read that her main reason for investing in Stears was their well-planned strategy.“One of the main reasons I invested in Stears is not because of my love and appreciation for Africa, but because Stears has strategically thought of how to increase the investment community on the continent. They’re aware of the complexities and have leverage with data and technology, and I truly respect what they’re doing,” she said.Fans have expressed their delight at the news of a prominent global figure such as Williams investing in an African firm.“What I like most is how Black stars are getting into the tech and VC world. Many are now wise enough to invest their money outside of entertainment and also help create opportunities and funding for black businesses,” one individual remarked.Yemi Web Master@ScarTissue101What I like most is how Black stars are getting into the tech and VC world.Many are now wise enough to invest their money outside of entertainment and also help create opportunities and funding for black businesses. twitter.com/BloombergAfric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD41Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDWhat I like most is how Black stars are getting into the tech and VC world.Many are now wise enough to invest their money outside of entertainment and also help create opportunities and funding for black businesses. twitter.com/BloombergAfric…Another person lauded Williams for making optimistic use of position and background while investing in businesses.“Love it when athletes leverage their likeness and cultural capital to get into unique investment opportunities,” another fan voiced.MASONIC MUSIC@Masonic_HustlerLove it when athletes leverage their likeness and cultural capital to get into unique investment opportunities. twitter.com/BloombergAfric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD48981922Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDLove it when athletes leverage their likeness and cultural capital to get into unique investment opportunities. twitter.com/BloombergAfric…Here are some more fan reactions:VT@VusiThembekwayoI love how deliberate Serena has been about this chapter of her life. twitter.com/bloombergafric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD995Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDI love how deliberate Serena has been about this chapter of her life. twitter.com/bloombergafric…The Room@TheRoomGlobalEven the G.O.A.T @serenawilliams knows the future is in tech and Africa. We love to see this. twitter.com/BloombergAfric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD52Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDEven the G.O.A.T @serenawilliams knows the future is in tech and Africa. We love to see this. twitter.com/BloombergAfric…Julius Bizimungu🇷🇼@Julio_BizimunguSerena Williams is aggressively grabbing every opportunity she sees in Africa.At $7.3 million, she made her first EA investment in @numidatech recently.cnbcafrica.com/media/63129789… twitter.com/bloombergafric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD22Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDSerena Williams is aggressively grabbing every opportunity she sees in Africa.At $7.3 million, she made her first EA investment in @numidatech recently.cnbcafrica.com/media/63129789… twitter.com/bloombergafric…Lilac Lieutenant@zuzudailyyA win!! Thank you Serena! twitter.com/bloombergafric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD48961921Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDA win!! Thank you Serena! twitter.com/bloombergafric…KWAME@KwameSomPimpongShifting the field of play twitter.com/BloombergAfric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD11921Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDShifting the field of play twitter.com/BloombergAfric…Nefertiiti@NefertiitiThis is interesting. Peices of puzzles falling into place. twitter.com/BloombergAfric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD48961921Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDThis is interesting. Peices of puzzles falling into place. twitter.com/BloombergAfric…Calvin K Theko 💎@CalvinThekoVery interesting direction Serena is taking. Love this. twitter.com/BloombergAfric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD48961921Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDVery interesting direction Serena is taking. Love this. twitter.com/BloombergAfric…🏘️IamEri'Oluwa🇿🇦🇳🇬🇳🇦@IamEriOluwaSmart people are investing in Africa.Because it has all it takes to give you a good return on your investment.AFRICA Real Estate is another underrated sector that gives an incredible RETURNS on investment. The future is AfricaAnd the future is now.Invest in AFRICA twitter.com/BloombergAfric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD51921Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDSmart people are investing in Africa.Because it has all it takes to give you a good return on your investment.AFRICA Real Estate is another underrated sector that gives an incredible RETURNS on investment. The future is AfricaAnd the future is now.Invest in AFRICA twitter.com/BloombergAfric…Hareem Kaur@biryanikhappayWomen leading the world in anti imperial investment methodologies mashallah subhanallah twitter.com/BloombergAfric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD11921Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDWomen leading the world in anti imperial investment methodologies mashallah subhanallah twitter.com/BloombergAfric…asa@aliyyahadamuSuch an excellent move by both parties! Can’t wait to see results twitter.com/BloombergAfric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD48961921Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDSuch an excellent move by both parties! Can’t wait to see results twitter.com/BloombergAfric…Mansa Musa@Acamus19Black people investing in Africa. I love to see it. twitter.com/BloombergAfric…Bloomberg Africa@BloombergAfricaSerena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKD48961922Serena Williams’s venture capital firm is backing Nigerian data and insights firm Stears in a $3.3 million seed round led by MaC Venture Capital trib.al/5fiVFKDBlack people investing in Africa. I love to see it. twitter.com/BloombergAfric…Serena Williams' VC Firm Leads Ugandan Fintech's $12.3 Million Pre-Series A Funding RoundSerena Williams' firm has also backed Ugandan fintech Numida.A couple of weeks ago, Serena Williams' venture capital firm also backed a Ugandan fintech called "Numida" and led their $12.3 million pre-Series A funding round.Before this, in 2019, Williams' firm also invested in Andela, a software developer training and outsourcing company operating in four African countries.The 23-time Grand Slam champion, who attended Black Tech Week in Cincinnati as a keynote speaker in July, had voiced that the only way to bring about a change and have more people invest in black businesses was when people like her supported it."I think the only way to change that is to have people that look like me ... that look like you guys to be writing the big checks. That's when I said I want to start Serena Ventures and expand the angel portfolio, because that number I can't compute," Williams had stated.