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On May 14, BTS member Jin's fans took to the social media platform X to express frustration over unexpected shipping delays for his solo single Don't Say You Love Me in the UK. The delay, attributed to supply chain issues, prompted an outpouring of criticism directed at HYBE, BIGHIT MUSIC, and Geffen Records.
The single and the album ECHO are set to release on May 16, 2025. Fans who pre-ordered the single from the BTS UK Store received emails notifying them that the release date had been postponed to May 23, 2025. The email apologized for the inconvenience and cited unforeseen supply chain disruptions behind the delay.
However, the explanation failed to pacify fans, many of whom accused the labels of being careless and even sabotaging the eldest BTS member's solo activities. Phrases like "HYBE STOP SABOTAGING JIN," "BIGHIT IS INCOMPETENT," and "GEFFEN STOP SABOTAGING JIN" flooded timelines. One fan wrote:
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"You've had TIME and we've been messaging you constantly. maybe if you actually did your job? just sitting on your ass collecting coin, like what was the point of preorders?? and STILL no echo promo HYBE STOP SABOTAGING JIN."
Fans took to X to accuse HYBE and its partner labels of deliberately sabotaging the BTS member's solo projects. Many pointed out that similar issues had occurred during the artist's previous releases, fueling suspicions of mismanagement and favoritism.
"Useless coward. Is this your way to treat your artist by disrespecting his work?" said one netizen.
"Seokjin I beg you to call out the management! Some envious person at Hybe is attempting to sabotage your music and album!" wrote an X user.
"The repeated sabotage to the same artist starting from The Astronaut, to Happy, now Echo. It's blatantly obvious you fear his success," said this netizen.
"Why does this only keep happening if it's a Jin album? These issues don't seem to happen to your other artists? Are you doing this on purpose? @GeffenRecords @HYBEOFFICIALtwt," posted another fan.
Fans have emphasized the crucial role that the initial charting period plays in an artist's success and have voiced concerns over the ongoing mismanagement of the I Will Be There singer's solo projects. Many are demanding urgent action from HYBE, BIGHIT MUSIC, and Geffen Records to resolve the situation and ensure proper support for the artist's upcoming release.
"The first week of charting is the most crucial time for a record label to support their artist. This will sabotage your artist instead, we are waiting and expecting you to begin supporting JIN and fix this issue immediately," mentioned an individual on X.
"UK ARMYs have been notified that the "Don't Say You Love Me" CD release is delayed from May 15 to May 23. As first-week sales are crucial we request urgent clarification and solution. @GeffenRecords @BIGHIT_MUSIC @bts_bighit @HYBEOFFICIALtwt," said this netizen.
"How can such an established, professional company keep making the same mistakes! This doesn't make sense. Please fix this problem immediately!" commented a fan.
"The response is that Jin's single CD, which is currently sold out on the UK BTS store, will be restocked in the second week after release, not the first week, which is the most important week for charts. This is not only a dereliction of duty in providing timely support to artists, but also a situation that is hindering the release of new songs. We strongly urge a speedy resolution! @BIGHIT_MUSIC @bts_bighit @GeffenRecords," added this fan.
BTS’ Jin announces second mini album ECHO, set for release on May 16, 2025, featuring seven emotional tracks
BTS member Jin, aka Kim Seok-jin, is said to return with his much-awaited second mini album, ECHO, on May 16, 2025, at 1 pm KST. Only six months after the release of his first album, Happy, this new album is more introspective and personal.
ECHO contains seven tracks that delve into themes of love, loss, self-discovery, and emotional complexity. The singer is reportedly heavily involved in the album's production, writing the lyrics to over half of the songs. The album demonstrates his versatility, with each song having a different emotional tone and lyrical message.
Below is the complete tracklist for ECHO:
- Don't Say You Love Me (Title Track)
- Nothing Without Your Love
- Loser (feat. YENA)
- Rope It
- A Journey with the Clouds
- Background
- Today's Me
The title single, Don't Say You Love Me, is a moving consideration of the bitter discovery that a relationship, having lingering love, has reached an unsustainable conclusion. Nothing Without Your Love openly acknowledges emotional vulnerability, and Loser, which includes YENA, explores self-doubt.
The album also provides an inspirational mood with Rope It, an encouraging song that invites listeners to do what they love. A Journey with the Clouds portrays a scene of lifelong friendship and encouragement, while Background depicts the heartache of broken relationships. The album ends with Today's Me, a song that invites embracing what is in the present moment with dignity and acceptance.
Alongside releasing his second mini album, ECHO, Kim has announced plans for his first solo world tour, RUNSEOKJIN_EP.TOUR. The tour will wrap up his variety show RunJin and start with a concert in Goyang, South Korea. International fans can anticipate stops in Japan, North America, and Europe as he celebrates his solo work on a worldwide stage.
