Min Hee-jin alleges HYBE boosted ILLIT's album sales to break NewJeans' debut record to claim #1 spot

Min Hee-jin, ILLIT, and NewJeans (Image via Instagram/@min.hee.jin, @illit_official, @newjeans_official)
ILLIT, Min Hee-jin, and NewJeans (Image via Instagram/@min.hee.jin, @illit_official, @newjeans_official)

On Thursday, September 11, the final hearing of the lawsuit between HYBE Labels and Min Hee-jin regarding the termination of their shareholders' agreement and the former ADOR CEO's right to exercise the put option was held. For the hearing, held at the 31st Civil Agreement Division of the Seoul Central District Court, Min Hee-jin herself was also present.

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During the trial, after HYBE's CLO accused Min Hee-jin of secretly communicating with Japanese investors as an ADOR representative without informing HYBE Labels about the same, the former CEO denied these allegations. She explained that she was looking forward to having a fair discussion with HYBE, but was rather disappointed about the alleged lies shared by the HYBE CLO.

Here's what she stated:

"The reason I came out today was to have a fair discussion, but when I heard there were so many lies, I thought it would have been a big problem if I hadn't come out today."
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She then continued to accuse HYBE of pushing ILLIT's album sales in order to break the records previously held by NewJeans. Min Hee-jin further alleged that this is a usual methodology followed by HYBE Labels, where they push the sales of their other artists when they are not expected to beat records. Here's what the former ADOR CEO stated:

"If they push out even one copy, it's considered a push. The reason they say they push out is because they pushed the album to the distributor for the first-week record. If they have to break a certain record within a week and they think they can't break that team, they say they're pushing out by hoarding."
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She continued,

"With just one copy, you can take away someone else's number one spot. But these 80,000 copies aren't the important number. It's because we can suspect that the team called ILLIT exploded in sales on the last day of the first week to break NewJeans' record."

All you need to know about former ADOR CEO Min Hee-jin's lawsuit with HYBE Labels

Previously, former ADOR CEO Min Hee-jin had notified HYBE Labels about her right to exercise to put option in November 2024. This system would allow her to receive around 75% of ADOR's stake, which is about thirteen times the average profit garnered by the label between 2022 and 2023.

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Therefore, she expected to receive around 26 billion KRW. However, as a response to this, HYBE expressed that Min Hee-jin no longer has the right to exercise the same since she terminated her contract with HYBE Labels in June 2024, which was four months before her notification to HYBE about the put option.

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In the final hearing, Hee-jin further explained that since the lawsuit regarding her contract termination is currently ongoing, her put option still stands valid. On the other hand, Min Hee-jin also garnered accusations from HYBE CLO Jeong Jin-soo that she had been communicating with Japanese investors and deliberately hiding the same from HYBE due to alleged ill intentions.

The HYBE CLO said:

"If it were another label, they would have said, 'I have this kind of intention to meet with the investor. I will meet with you, listen to your thoughts, and then convey them to you.' But if you look at the KakaoTalk messages (between former CEO Min and the former vice-president of ADOR), they hid it from HYBE and talked between the two of them. Their intentions are a bit different."
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Now, the final verdict on the lawsuit between HYBE Labels and Min Hee-jin is yet to be revealed.

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Edited by Aishwarya Sai
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