Park Hyung-sik, Cha Joo-young, and others top the March Actor Brand Reputation Rankings

On March 7, 2025, Park Hyung-sik, Cha Joo-young, Seo Kang-jun, Hong Hwa-yeon, and others topped the March Actor Brand Reputation Rankings. The Korean Business Research Institute has unveiled the present month's brand reputation rankings for the artists as reported by GpKorea.

Park Hyung-sik secured first place on the March Actor Brand Reputation Rankings. He has a brand reputation index of 5,553,987. He has a participation index, media index, communication index, and community index of 1,206,577, 1,052,169, 1,647,326, and 1,647,914, respectively.

For those unversed, The Korean Business Research Institute has analyzed the brand big data of 100 actors who have appeared in dramas, films, and OTT. It premiered from February 27, 2025, to March 27, 2025. It was based on multiple factors, including media volume, communication volume, consumer brand participation, and others.

Park Hyung-sik impressed viewers with his performance in Buried Hearts

Park Hyung-sik topped the reputation rankings for March because of his role in Buried Hearts. He has been receiving love from both international and domestic fans for his portrayal of the character Seo Dong-ju in the mystery and thriller series.

The top 30 actors who topped the March Brand Reputation Index Rankings are listed below:

Park Hyung-sik
Cha Joo-young
Seo Kang-jun
Hong Hwa-yeon
Choo Young-woo
Mun Ka-young
Kim Hye-soo
Jung Hae-in
Lee Jun-hyuk
Roh Jeong-eui
Son Suk-ku
Lee Byung-hun
Choi Woo-shik
Choi Hyun-wook
Ju Ji-hoon
Jin Ki-joo
Hyeri
Park Bo-young
BLACKPINK's Jisoo
Kim Ok-bin
Park Bo-gum
Han Ji-eun
Lee Jun-young
Lee Min-ho
Lee Se-young
Go Youn-jung
Jeon So-nee
Yim Si-wan
Lee Je-hoon
Kang Hye-won

Meanwhile, Cha Joo-young who bagged the second place under the brand reputation rankings with an index of 5,477,781. She has been impressing audience with her role in The Queen Who Crowns. Seo Kang-jun had a brand reputation index of 5,235,916.

Additionally, Park Hyung-sik's Buried Hearts series featured a star-studded cast, including Huh Joon-ho, Lee Hae-young, Hong Hwa-yeon, Woo-hyun, Kim Jung-nan, and others. It was helmed and penned by the director and screenwriter Jin Chang-gyu and Lee Myung-hee, respectively. The official synopsis for the show has been provided below:

"To survive, a man hacked into a political slush fund worth 2 trillion won. The other man is a powerful shadowy figure, who loses 2 trillion won by killing a man without knowing that he was hacked."

In recent news, the male artist appeared as the leading protagonist in the slice-of-life drama Doctor Slump. He was reportedly confirmed for the upcoming series, including Twelve and Desperado.

About the author

Kirti holds a Bachelor's degree in Journalism & Mass Communication and has been a Kpop writer at SK POP since 2022. She has been following Kpop and Kdramas since the last 6 years and but has worked in the genre only in the last 3-4 years donning several several caps - social media intern, copywriter, article writer and academic writer.

Kirti likes to pen down insightful features based on Korean dramas, especially the 'Ending Explained' categories. It gives her the satisfaction of creating the most authentic content rather than simply replicating what media outlets generally do.

Her process of creating content is time-consuming, yet methodical; she prefers to use original sources of information, which in her case are Korean outlets. She watches entire episodes, writes them down, cross-checks/fact-checks the details/event timelines off the web and eventually creates her copy.

Kirti likes Lee Je-hoon, IU, and Kim Seon-ho since she feels that their dramas are inspiring and have good plotlines. When she is not writing about K-dramas, she can be found watching them.

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Edited by Divya Singh