"People are literally chanting his name in the background"- Fans defend BTS' Jin over viral clips claiming he was ignored at Gucci's Milan show

On September 23, 2025, BTS’ Jin attended Gucci’s Spring/Summer 2026 presentation at Milan Fashion Week. The event was held at Palazzo Mezzanotte and marked the singer's third major appearance as Gucci’s global ambassador. The K-pop idol wore a crisp white shirt and black tailored trousers. He complemented his outfit with subtle Gucci accessories.

The singer quickly attracted attention from fans and the media. His entrance was met with loud cheers, as people chanted his name while cameras captured the moment. However, some clips circulating online attempted to show him as overlooked at the event. These viral clips sparked a debate on social platforms. Fans argued that the singer was well-received by both the media and fans.

They pointed out that the original crowd recordings clearly captured chants of his name. An X user, @taegisgirl, wrote,

Fans also pointed out the misleading edits. They emphasized that no camera flashes were visible because the showcase took place in broad daylight.

Many found the claims against him baseless. They reminded that his presence shifted the spotlight from several international celebrities to him during the event. Others noted that viral images showing him sitting alone did not prove neglect but rather reflected his introverted personality and preference for quiet moments.

More on Jin’s Milan Fashion Week appearance and solo activities

The Gucci event also served as the premiere of the brand’s short film The Tiger, directed by Sabato De Sarno, with appearances from global stars like Demi Moore, Kendall Jenner, and Edward Norton. Inside, BTS' eldest was seen sharing light moments with rapper Nettspend and actress Davika Hoorne.

Clips of him interacting with others quickly went viral. The hashtags "GUCCI ROYALTY" trended worldwide. It generated over a million posts across platforms.

This Milan Fashion Week appearance follows the Epiphany singer's earlier shows at Gucci’s Spring/Summer 2025 and Fall/Winter 2025 collections. Both appearances expanded the brand’s reach.

Beyond fashion, Jin has grown his influence with endorsements ranging from Fred Jewelry and Laneige to Ottogi Jin Ramen and Dolby Atmos. His liquor brand IGIN also sold out at launch, boosting his reputation as one of Korea’s most marketable celebrities.

Jin released his solo album ECHO earlier this year, with Don’t Say You Love Me as the lead track. It followed his 2024 debut album Happy. His RUN SEOKJIN EP_TOUR wrapped up in August 2025 after stops in Asia, Europe, and the U.S. His concert combined music with playful challenges inspired by his variety show.

With BTS, he is now preparing for their highly anticipated 2026 comeback album.

About the author

Mantasha is a pop culture writer at Sportskeeda who covers K-pop and K-drama. She has recently completed her Masters in English and has a rich 3-year writing experience where she crafted engaging content for top companies such as Unacademy, Apollo Hospitals, Adani Airports, and the Economic Times. Her experience has helped her create a strong foundation that complements her passion for creating the best content related to K-pop, K-dramas and Korean movies.

Mantasha's interest in pop culture took root when her cousin introduced her to classic Hollywood and Bollywood tunes and the rest, as they say, is history. Mantasha’s connection with K-pop supergroup BTS is a special one as their song lyrics, hard work, and dedication resonate with her like no other group does.

Maintaining accuracy, relevance, and ethics in her reporting is extremely essential for Mantasha. She prioritizes thorough research, delving deep beyond just superficial sources, to ensure comprehensive and trustworthy information.

When not writing, Mantasha enjoys journaling and doodling, watching K-dramas and listening to songs.

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Edited by Shreya Das