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On May 23, 2024, Burger King Korea, the fast-food chain's Korea branch's official X account, posted a playful nod to the ongoing popular K-Drama Lovely Runner.
The post referenced a famous scene where Ryu Sun-jae, portrayed by Byeon Woo-seok, cups the face of Im Sol, played by Kim Hye-yoon, in an emotional scene.
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Burger King's post depicted a pair of hands cupping a strawberry sundae similar to the lead actors in the drama. The caption of the post also was a reference to the drama's title itself.
"Don't run away, just. I love Seolhyang strawberry sundae." (as translated by Google)
Fans of the drama reacted online, expressing their amusement and commenting on the show's popularity as soon as they saw the post. An X user, @seokjinwest stated:
"SOLJAE YOU WILL ALWAYS BE FAMOUS"
Netizens were surprised to see unrelated brands, with no direct ties to the show or its actors, spontaneously posting about the drama.
"When was the last time unrelated brands riding the wave of a kdrama popularity damn.." a user wrote.
Others found the post humorous.
"Lovely runner is literally a giant in korea, like... burger king too? We Know everyone is obsessed with them," another user commented.
"Lol.. what in the lovely runner haha.. south korea is also inlove with SolJae," another fan wrote.
Other users wrote to the brand asking them to film a commercial with the actors,
"Burger king i see your vision,come on cf for hyeyoon!" they wrote.
"Pls shoot an ad with her plssss," another fan requested
Burger King gives a nod to the famous scene of Lovely Runner in their latest social media post
The post from the fast-food brand highlighted the immense popularity of the ongoing drama. As the show enters its last week, with episode 15 set to release on May 27, fans are eagerly hoping for a happy ending.
On May 23, 2024, South Korean media outlet Sports Seoul reported that tvN's Monday-Tuesday drama has maintained the top spot in 130 nations.
Lovely Runner has held the number one position for six consecutive weeks in 109 countries, including the US, Canada, the UK, France, Brazil, and Mexico. According to Nielsen Korea, the show's latest episode had an average national audience rating of 4.8%.
Episode 14 achieved the highest rating yet, with a 0.2% increase from episode 13's rating of 4.6%. Meanwhile, fans who await the last episodes are hoping for a potential wedding between the leads, Im Sol and Ryu Sun-jae.
Lovely Runner is a romance with a time-travel twist. The plot follows Im Sol, a devoted fan devastated by the sudden death of her idol, Ryu Sun-jae. Determined to change fate and save him, she travels back in time. With each time slip, her resolve to save Sun-jae grows stronger, culminating in episode 13 with her erasing their first meeting.
Fans are eagerly awaiting the final two episodes of 'Lovely Runner,' set to conclude on May 28, 2024. Episodes 13 and 14 left viewers emotional, and they are eager to see if the lead characters will get their happy ending.
