As BTS members near the end of their military service, their agency HYBE is already seeing a massive financial impact. On June 9, 2025, Star News Korea reported that HYBE’s stock soared to 302,000 KRW by mid-morning. This marked its first time surpassing the 300K mark since 2022.The rise came as the group began the final countdown to a full-group return, with V and RM set for discharge on June 10. Jungkook and Jimin will follow them on June 11, and SUGA later this month on June 21.This stock surge continues a trend that started earlier this month. HYBE’s shares steadily climbed, with gains of 2% on June 2, followed by further increases of 4% and 2% on June 4 and 5. Reports noted that BTS remains the biggest factor behind HYBE’s market momentum, with the group's full reunion already driving investor optimism.HYBE CEO Lee Jae-sang had earlier stated that BTS members and the company are carefully planning their post-military projects. They will reportedly be collaborating with top-tier composers to prepare new content.Fans quickly took to social media as they voiced hopes that the agency would honor this influence by putting maximum effort into BTS' activities. An X user, @nekolela_maali, wrote:"They better promote BTS with effort!! Have a creative camp or something, we better see effort!"Others also joined in, celebrating BTS' power to move markets even before completing service."and it's just a military discharge announcement, BTS the legend," a fan commented."well nobody needs proof to know how much SK needs BTS to be anywhere on the global map . it has always been a glaring fact to every citizen doing business in that country that BTS to come back for their economy," an X user wrote."HYBE stock at 30Ok... BTS hasn't even dropped a full group comeback yet!!! HYBE isn't just run by BTS. It exists because of BTS. Period," a user mentioned.Some users reminded that BTS has been the "backbone" of the label’s global rise and called for the agency to give them the respect they deserve in this new chapter."Damn they're on hiatus and no groups in hybe could reach this before? You're truly the backbone bts," a fan remarked."The impact of the main owners of the company," a netizen commented."OMGGGG BTS THEE KINGD. LEGENDS FR THEY ALWAYS EFFORTLESSLY PAVING THE WAY HYBE YOU BETTER TAKE EXTRA CARE OF THEM. Korea is genuinely so lucky to have them. Pure hearted humble most talented successful artists," another one said.HYBE's stock climbs as BTS prepares for reunion: Full discharge dates, FESTA plans, and comeback hopesThe label's stock rally arrives just as BTS prepares for an emotionally charged return to the spotlight. Jin and j-hope already completed military service last year. Now the remaining members are following in quick succession, V and RM on June 10, Jungkook and Jimin on June 11, and SUGA on June 21.The timing could not be more symbolic, as June also marks BTS' 12th debut anniversary. Their annual FESTA celebrations will take place this week, culminating in an offline fan event at KINTEX 2 in Goyang on June 13 and 14.Themed "Twelve O'Clock," this year’s FESTA holds extra significance as it marks the first time the entire group will celebrate as civilians since enlistments began.The company had already teased BTS' return earlier this year in its Q4 earnings report, projecting that the group's comeback would drive strong financial growth in 2025. The label partly blamed last year’s earnings dip on the group's hiatus but expressed confidence that BTS' comeback would reignite global sales and fan engagement.Looking ahead, expectations are building not only for FESTA appearances but also for BTS' musical direction. The label's CEO suggested that the group may take some time to recalibrate their sound before launching a full comeback.For now, the mood is one of excitement and anticipation. The label's rising stock reflects market confidence in BTS’ continued dominance. But fans remain vocal in demanding that the agency back this trust with real investment and effort in the group's future.