W Korea celebrated the 20th anniversary of its Love Your W breast cancer awareness night on October 15, 2025. The event took place at the Four Seasons Hotel Seoul, in the 3rd Floor Grand Ballroom, starting at 8 pm. Love Your W is an annual event attended by various K-celebrities. The magazine hosts this initiative to support low-income patients and to help promote early detection of breast cancer. Profits from the gala go to the Korea Breast Cancer Foundation, which funds screenings, therapies, and surgeries for women in need. This year, the campaign partnered with Swiss contemporary artist Ugo Rondinone, known for transforming nature into art, such as stones, clouds, rainbows, the sun and moon, and trees.Since its launch in 2006, when public awareness of breast cancer in Korea was minimal, W Korea’s campaign has donated a total of 1.1 billion won. The initiative has helped around 500 women gain access to specialized screenings. However, fans questioned why, despite hundreds of celebrities attending each year, the project has only donated 1 billion won. An X user said:"In the past 11 yrs of its breast cancer fundraising event W korea has only donated 1 billion won, I'm asking hundred of celebs are attending every year and they aren't even donating $1🐸 this reminds me of parasite movie." sover 🇵🇸 @soverm01LINKin the past 11 yrs of its breast cancer fundraising event W korea has only donated 1 billion won, I'm asking hundred of celebs are attending every year and they aren't even donating $1🐸 this reminds me of parasite movieMany still question the legitimacy of the reported 1 billion won raised over two decades.xima @afairytaelLINKapparently they only managed to gather 1 billion wons in YEARS. they just wear their fancy clothes, pose for the cameras and drink champagne and make it seem like it's another fashion event, but it's actually for BREAST CANCER AWARENESS!! truly disappointing...waveafterwave @waveafterwave11LINKKorean celebs are so painfully shallow and empty. No real opinions, no thoughts of their own. No one here even mentioned breast cancer, which is laughable but not surprising. Most of these posers don’t even donate how has this event only raised 1.1 billion won in 20 years?고사리 @driedgosariLINKfinding out w korea has raised a Grand Total of 1.1b won ($775k) across the 20 whole years theyve held this event LMFAO just absolutely useless 😭Breast cancer survivors are also criticizing the event for glamorizing a sensitive issue.nadtweets @sdanblueLINKAs a breast cancer survivor myself, I understand your perspective. But enjoying a glass of wine now and then is part of living fully after everything I’ve been through. Stress and fear can be just as harmful, so choosing joy and balance matters as well🌿chelle🌿 @linohuiiLINKSo-called “awareness” gala feels tone-deaf. They’re calling it a breast cancer event, yet it looks like a party or disco. There are no pink ribbons, no real effort to spread awareness—nothing. As someone whose mom is a breast cancer survivor, this really doesn’t sit right with megunwookie pookie @bloominghaesooLINKfans showing off their idols' networking abilitites at the w korea BREAST CANCER AWARENESS event is giving tone-deaf😐as someone who had a near experience with breast cancer, it is sooo disrespectful to show off the rich rather than bringing awareness to the suffering.Top-tier celebrities who were present at W Korea's Love Your W eventBTS members Taehyung, RM, and j-hope stole the spotlight at The Love Your W event. Alongside the Bangtan Boys, the lineup also included idols from TXT, aespa, ENHYPEN, Stray Kids, ITZY, (G)I-DLE, LE SSERAFIM, MONSTA X, ILLIT, NMIXX, ALICE, All Day Project, and IVE.Actors and other celebrities were also present. Some of the notable attendees included Won Ji-an, Lee Min-ho, Lee Soo-hyuk, Lee Young-ae, Lee Joon-hyuk, Lee Jun-ho, Lee Chae-min, Jo Yu-ri, Krystal, Kim Se-jeong, DEX, Byeon Woo-seok, and Jeon So-mi.Elsewhere, Jay Park faced criticism for performing songs with s*xual themes at the gathering. He later issued an apology. At the same time, online users pointed out that Byeon Woo-seok was the only star wearing a pink ribbon. Originally introduced in 1991 in New York, the pink ribbon has become an international symbol for breast cancer awareness.