Why is 'JYPE Respect Hyunjin' trending on X? Fans angered following the Stray Kids members' alleged lack of promotions and mistreatment

Recently, fans and netizens began to address the alleged lack of promotions and mistreatment of the Stray Kids member, Hyunjin. The eight-piece K-pop boy group recently rolled out their ninth mini album, ATE, and while fans were pretty satisfied and enjoyed the comeback, they couldn't help but address the alleged mistreatment towards Hyunjin from his agency, JYP Entertainment.

Many pointed out that the idol received the least amount of solo promotional content for their recent comeback in comparison to the other Stray Kids members. The other members have been participating in a diverse set of promotional projects such as Lee Know on BuzzFeed Celeb, Bang Chan and Felix on Deadpool & Wolverine World Tour interview, Jeongin on Masked Singer, etc.

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Fans stated that Hyunjin has only received a total of two promotional content pieces while the other received around five to six. These promotional videos included his MMTG appearance and ALL ABOUT SKZ RADIO which all the Stray Kids members participated in.

Therefore, fans began to trend several hashtags to not only spread awareness on this issue but to also gain JYP Entertainment's attention.

Following the trends, JYP Entertainment's stocks have been experiencing a steady decrease. Here's how fans reacted to the recent allegations of the idol's mistreatment and lack of promotions:

"This is truly upsetting! All members of Stray Kids should be getting equal and fair treatment." - said a fan on X

"The disappointment has already crossed all boundaries. F*ck you jyp 4 considering the contract renewal as a basement renewal" - said an X user

"Just when I thought JYPE couldn't get any worse. How are you mistreating one of your most famous and money making idol in one of your biggest group??? It doesn't make sense." - said another fan

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More fans expressed the alleged repetition of the mistreatment and poor promotions of the idol despite him being the most popular member of the group.

"We are extremely upset over Hyunjin’s lack of promotion for this comeback. We demand Hyunjin be treated fairly and given equal opportunities as other members. This mistreatment is unacceptable for your most popular idol. Do better!" - said one user on X

"The lack of Hyunjin in the recent Stray Kids music videos and unveils are extremely concerning. Less than 10 seconds of screen time in a 4 minute video where someone who isn’t a member of stray kids is getting more screen time than him is absurd" - said a fan on X

"Hyunjin has been repeatedly left out of schedules for 4 comebacks in a row. The only schedules we get to see him do are ones that are organized by his respective brands. Other than that, JYPE has done nothing to promote him." - added a fan on X

All you need to know about Stray Kids member Hyunjin

Hyunjin or Hwang Hyun-jin is a 24-year-old K-pop idol who debuted with her fellow Stray Kids members under JYP Entertainment in 2017. The members participated and eventually won the South Korean reality survival show conducted by the agency, which held the same name as the group, Stray Kids.

Through the years, the K-pop group has established a solid fanbase for themselves with their intriguing music style and powerful choreographies. While all the Stray Kids members are equally loved and supported by their fans, Hyunjin stands as the member that's most popular among netizens outside the K-pop scene.

He has garnered a lot of attention for his unmatched visuals, impressive dance style, fashion sense, and more. The idol has also entered several brand deals for solo projects. He is not only the global ambassador of Versace but has also represented several other brands such as YSL Beauty, Tod Fashion, etc.

Therefore, fans were angered to notice that despite his popularity and increasing fame, his agency allegedly mistreated him during the promotion of Stray Kids' recent comeback, ATE.

About the author

Aishwarya is a pop culture writer who covers K-drama and K-pop at Sportskeeda. After completing her Bachelor's in English and Communication Skills, she sought a job that allowed her to explore her passion, and being a K-pop and K-drama reporter felt like the ideal fit. Aishwarya has 3 years of experience under her belt and previously took on several internships in the industry that further motivated her in choosing writing as a career.

Aishwarya believes in conducting extensive research and verifying facts with the help of reputable sources to produce accurate articles. She also spends a significant amount of time on Twitter to understand how netizens are reacting to the latest trends in the industry before crafting her content.

She admires SUGA from BTS for his dedication to his work and aspires to immerse herself into the things she loves, just like him. If she could go back in time, she would jump at the opportunity to be part of ""Reply 1988,"" a K-drama set in a time when neighborhood relationships were cherished and interpersonal connections were of utmost importance. Although she loves how technology has advanced, she would also love to experience living in an era before it was invented.

When Aishwarya's not writing and reading about the latest developments in the industry, she spends her time crocheting, sketching, cycling, reading Mangas, and cooking.

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Edited by Prem Deshpande