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Led by Lily James as Whitney Wolfe Herd, Swiped tells the true story of a visionary woman who helped build the dating app Tinder before leaving to launch Bumble. Released on Hulu on September 19, 2025, the film also stars Jackson White as her ex-boyfriend and co-founder Justin Mateen, Ben Schnetzer as Tinder co-founder Sean Rad, and Dan Stevens as Bumble investor Andrey Andreev.
The plot follows Whitney's turbulent journey from her early days at a tech incubator, where she helps create and market Tinder. However, her success is soon overshadowed by a toxic work environment and the sexual harassment lawsuit she files against her co-founders. The plot then follows her resolve to establish her own company, Bumble, which twists the norm by urging women to make the first move.
Swiped ending shows Herd facing a new challenge when allegations surface against her investor, Andrey Andreev. Though initially supportive, she decides to publicly condemn his behavior. Her decision prompts the Blackstone Group (which acquired Bumble) to assure her that she will remain CEO. They offer her leadership of Badoo and Magic Lab as well.
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Disclaimer: This article contains spoilers about the film. Viewer's discretion advised.
Swiped ending: Whitney Wolfe Herd’s path to empowerment and innovation
Swiped is a biographical drama that tells the remarkable journey of Whitney Wolfe Herd, the founder of the popular dating app Bumble. It begins by introducing Whitney as a talented and ambitious young woman who, after a chance encounter, becomes a crucial part of the founding team for a new dating application. She names the app Tinder, and her marketing skills and quick thinking help launch it.
Whitney establishes her position in the emerging company and drives the app's early growth on college campuses, proving to be an invaluable resource. However, the plot soon shifts from a story of professional triumph to one of personal and workplace struggle. She suffers in a toxic, male-dominated workplace where her skills are disregarded and she faces ongoing harassment, particularly from Justin Mateen, her co-founder and ex-boyfriend.
Swiped depicts the emotional and professional toll this takes on Whitney, resulting in the high-profile sexual harassment lawsuit she files against Tinder. She quits after feeling rejected and failed, only to be given a fresh chance to create a dating app on her own terms. She develops Bumble, an app that requires women to initiate contact, with funding from Russian tech tycoon Andrey Andreev.
The film's final arc reveals an unforeseen challenge. After successfully building Bumble into a global phenomenon, allegations of a toxic and misogynistic culture at Badoo, a sister company to Bumble, surface against her primary investor, Andrey Andreev. This unexpected scenario pushes her into a moral and professional crisis.
Her lawyer urges her to remain silent to maintain her role as CEO of Bumble, which has seen tremendous success under her direction. However, this advice contradicts the very foundation of Bumble's mission to create a safer and more respectful online space for women. As such, Whitney decides to publicly denounce Andrey's actions and stick to her convictions in a moment of pure courage.
This act of integrity appears to be a costly gamble, as her decision causes the parent company's stock to plummet, and she believes she will be forced out of the company she built. However, her character and leadership skills earn her a visit from a representative of the Blackstone Group, which has acquired Bumble and its other apps from Andrey.
Instead of firing her, the representative informs Whitney that Andrey has been pushed out and praises her leadership and the values she instilled in Bumble. Swiped ends with Whitney not only being retained as CEO but also being offered leadership of Badoo and the larger tech conglomerate, Magic Lab.
Swiped is streaming on Hulu. Stay tuned for more updates.
