"This is some sick movie promotion"- Fans amazed as Alien: Romulus marketing campaign takes over the streets of New York

Alien: Romulus is all set to make its theatrical debut later this month, but the marketing genius of the team has already given fans something ingenious to wonder about. After seeing campaigns using CGI footage using real landmarks in House of the Dragon and Despicable Me 4, the upcoming Fede Álvarez movie has gone further with very real facehuggers.

Of course, not the kind that is depicted in the movie, but Alien: Romulus has started a very interesting campaign with multiple individuals in the streets of New York sporting facehugger masks and feigning convulsions, leading to some great reactions from fans. Throughout yesterday, many onlookers spotted and captured people with facehugger masks, leading to a viral sensation online.

Many fans believed that this was an excellent idea from Alien: Romulus, which managed to go all out with the marketing. X user @imMaja summed this up, saying:

"This is some sick movie promotion. 😅"

Many other users also showered praise on this marketing campaign.

"I love real world marketing like this! 👏🏾🎬"- another fan added, perhaps referring to the more digital-oriented marketing style of more recent releases.

"I love when marketing goes this hard."- another user commented, praising the effor of the team.

"Cool marketing that will definitely break through the noise."- another user added.

Another user added,

"All fun and jokes until real bad alien stuff happens and we all think it's marketing for a new movie LMAO (jokes aside, great marketing campaign!!)."

"This is how you market in todays social media society. Trailers and posters aren’t enough anymore."- another user noted.

Alien: Romulus is slated to premiere on August 23, 2024. This viral marketing campaign will go a long way in helping the movie create the hype it is aiming for.

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Alien: Romulus goes a step ahead in marketing, making ripples along the path

It is a commendable approach that this movie took in its marketing gimmick. Unlike the other shows and movies, which have recently resorted to computer-generated footage to promote their releases, the upcoming Cailee Spaeny starter went a step ahead and actually used people to market the movie.

This approach is getting better results because of the extremely crowded online world, where computer-generated imagery is dominating every field. So, any film taking the harder road is bound to get the appreciation of the fans.

Alien: Romulus is also a part of a legendary franchise, which dates back to the golden days of sci-fi cinema. The original movie was directed by Ridley Scott and remains one of the greatest sci-fi movies of all time.

The film stars Cailee Spaeny, David Jonsson, Archie Renaux, Isabela Merced, Spike Fearn, and Aileen Wu, among others. It will serve as the seventh installment of the Alien franchise and as the standalone interquel between Alien and Aliens.

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Alien: Romulus will premiere in theatres across the United States on August 23, 2024. Stay tuned for more updates.