⁠Is Billie Eilish's ‘Hit Me Hard and Soft’ promo at the Louvre Museum in Paris real? Internet reacts to viral video

A video has been going viral on social media, showing Billie Eilish’s new album, Hit Me Hard and Soft’s promo, being played at the Louvre Museum in Paris. As the video made its way on social media on May 17, 2024, it was shared by many internet users.

Eilish's song ‘Hit Me Hard and Soft’ promo was not displayed at The Louvre in Paris: Fake news debunked. (Image via @PopCrave/ X)

The video showed many people visiting the Louvre museum standing with their phone cameras pointed toward the main building as the promo played. The short 25-second video shows Billie Eilish on the face of the building as the album of her name, Hit Me Hard and Soft, appears at the bottom. While many social media users believed that the viral video was true, the claim is false and untrue.

As the video was uploaded by an X user, @Popcrave, the platform added a notification at the bottom of the video stating that the viral claim is untrue, as they notified the masses saying that it was a “digitally altered video,” which was first posted by a French videographer.

Eilish's song ‘Hit Me Hard and Soft’ promo was not displayed at The Louvre in Paris: Fake news debunked. (Image via @PopCrave/ X)

However, netizens continued to be blown away by the video, as many believed the claim to be true.

"Her marketing team at this up," a netizen commented.

"her marketing team needs a raise asap," another social media user wrote.

"oh this era has a Budget! 💰," stated another internet user.

An X user also said, "Billie really knows how to do a rollout "🔥🔥🔥.

However, the video is fake and untrue, as Billie Eilish’s album, Hit Me Hard and Soft, was not advertised at the Louvre Museum in Paris.

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Billie Eilish released the album Hit Me Hard and Soft on May 17, 2024

Billie Eilish, the award-winning singer and songwriter, released her latest album, Hit Me Hard and Soft, on May 17, 2024. While the claim about her advertising the promo of the album at the Louvre Museum in Paris is untrue, at the time of the reveal, she had teased the album on various billboards at many locations in the US.

The album’s cover was advertised at many locations in Australia, the United Kingdom, and even the United States in April, after which she formally released the teaser of the album on YouTube.

Furthermore, as the album was released just a few days ago, Billie Eilish has already announced her tour, "Hit Me Hard and Soft: The Tour," which is scheduled for September 29, 2024, from Quebec, Canada.

The album has over 10 songs, like Skinny, Lunch, Birds of a Feather, The Diner, and Blue, which are all written by Billie Eilish and Finneas O'Connell.

Billie Eilish, born in 2001, is known for many other songs like Ocean Eyes, Bad Guy, What Was I Made For, Lovely, and Everything I Wanted. The artist has also won several awards for her songs, including the Grammy Awards, American Music Awards, MTV Video Music Awards, Brit Awards, Golden Globe Awards, and two Academy Awards.