Kiss of Life's agency announces legal action against malicious comments

On June 6, 2025, local time, Kiss of Life's agency, S2 Entertainment, released an official notice through their X account announcing that they would take legal action against malicious comments. They started the press release by expressing their gratitude to the fans who had continued to extend their support and love to the four-member group.

The agency went on to add that they had observed multiple posts circulating on social media containing threats of extreme nature toward the members. They further said that they have been collecting strong evidence. Subsequently, they would take legal action against the individuals who were involved in disseminating hate and malicious posts.

S2 Entertainment assured fans that they would take necessary steps to safeguard the dignity of Kiss of Life

S2 Entertainment shared that the company and the artists had already extended their deepest apologies to everyone who was hurt and offended by the inappropriate content shared on Kiss of Life's official YouTube channel on April 2, 2025. They further mentioned:

"Both the company and the artists are deeply reflecting on this matter and will strive to ensure such an incident does not happen again."

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However, they had identified multiple posts on social media containing death threats against the artists. They added:

"We have identified numerous posts on social media containing excessive death threats toward our artists, as well as the indiscriminate spread of malicious false information, deepfakes, and s*xual harassment."

S2 Entertainment concluded the statement by revealing that they were deeply grateful for the fans' support. They would continue to collect evidence against malicious activities.

"To protect our artists, we are continuously monitoring and documenting all evidence of such malicious activities and will take all necessary legal actions. We remain deeply grateful for the continued love and support shown to KISS OF LIFE and will continue to make every effort to safeguard the well-being of our artists," they said.

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For those unversed, Kiss of Life is a four-member group, including Julie, Natty, Belle, and Haneul. They made their official debut on July 5, 2023, through S2 Entertainment with the mini album KISS OF LIFE. It featured six tracks, including Shh, Bye My Neverland, Sugarcoat, Countdown, Kitty Cat, and Play Loves Games.

Subsequently, they dropped their second mini album, Born to be XX, on November 8, 2023, with Bad News and Nobody Knows as the double title tracks. It featured seven tracks, including Bad News, My 808, Nobody Knows, TTG, Gentleman, Says It, and Bad News English version.

The group will release their fourth mini album, 224, on June 9, 2025, through S2 Entertainment. It will feature seven tracks, including Lips Hips Kiss, K Bye, Tell Me, Painting, Slide, Heart of Gold, and Think Twice.

About the author

Kirti holds a Bachelor's degree in Journalism & Mass Communication and has been a Kpop writer at SK POP since 2022. She has been following Kpop and Kdramas since the last 6 years and but has worked in the genre only in the last 3-4 years donning several several caps - social media intern, copywriter, article writer and academic writer.

Kirti likes to pen down insightful features based on Korean dramas, especially the 'Ending Explained' categories. It gives her the satisfaction of creating the most authentic content rather than simply replicating what media outlets generally do.

Her process of creating content is time-consuming, yet methodical; she prefers to use original sources of information, which in her case are Korean outlets. She watches entire episodes, writes them down, cross-checks/fact-checks the details/event timelines off the web and eventually creates her copy.

Kirti likes Lee Je-hoon, IU, and Kim Seon-ho since she feels that their dramas are inspiring and have good plotlines. When she is not writing about K-dramas, she can be found watching them.

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Edited by Arunava Dutta