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On Tuesday, April 16, 2024, Nicki Minaj, also called the "Queen of Rap," made headlines for making a sustainable choice in the fashion world. She earned praise from People for the Ethical Treatment of Animals (PETA) following the release of her newest collaboration with the vegan brand LØCI.
The singer's personalized collection features five distinct styles and is available in 11 vibrant colors. The shoes are made from the brand's signature bio leather and recycled materials. An Instagram post shared by PETA reads,
"No animals suffered for this line!"
They shared their excitement by noting that the new sneaker collection "spared cows and other animals by not using leather." In a statement shared with People, the rapper revealed that she has joined LØCI as a brand owner. She resonates with the brand's ideology and reported,
"Their mission resonates with mine."
Nicki Minaj earns kudos from PETA after collaboration with vegan brand LØCI
Often recognized for her vibrant personality, Nicki Minaj's collaboration with LØCI represents vegan fashion at the forefront. In a conversation with Billboard, the Super Bass singer thanked her team and called the exclusive sneaker collection "an absolute dream come true."
Minaj's collection reflects her support for sustainable products and black-owned businesses. LØCI has been endorsed by several artists in the past, such as Leonardo DiCaprio, Alicia Keys, Mila Kunis, and Dwayne "The Rock" Johnson, who prioritizes luxury with sustainability. With a growing demand for sustainable products, the 41-year-old rapper shared her values with People. The Big Foot singer shared the role of sneakers and self-expression.
"Sneakers have undeniably played a transformative role in shaping my unique style, allowing me to boldly express my true self."
PETA is renowned for calling out collaborators and collections that potentially violate animal rights and are not sustainable for the future. The pro-rights animal group applauded the singer's decision and is excited to see Barbz (Nicki Minaj's name for her fans) style them.
"We look forward to seeing kind Barbz across the country rock these sneakers in good form," the group told Billboard.
The Nicki Minaj x LØCI collab
Per the company's website, the collection "epitomizes Nicki's bold and vibrant style." The collection arrived on April 12, 2024, with a price range of $185 to $200. Apart from the side panel inscribed with the brand's logo, the tongue also features a portrait of the rapper's face. PETA revealed in their graphic about the materials used in the collection and noted,
"The collab with LØCI uses recycled bottles, recycled nylon & brass, cork, bamboo, & bio leather instead of animal-derived materials."
The singer continues to rock her sneakers on the ongoing Pink Friday 2 world tour, prepared to hit the stage in Montreal and Toronto for the rest of the week. Fans are also excited to see Nicky Minaj's collaboration that represents her values and sense of responsibility.
Nicki Minaj continues to break traditional barriers of music and fashion, and her collection with LØCI is a testament to her values and innovation. These sneakers can pave for future collections that pave the way for a sustainable future, and PETA is here to recognize and celebrate it.
