What is Latto’s net worth in 2025? Earnings explored as rapper’s shopping video in London goes viral

Hip-hop singer Latto's recent shopping spree in London is going viral online. In a video shared by the Instagram page @livebitez on July 4, the rapper can be seen trying on a Louis Vuitton one-piece swimsuit and Chanel sandals while also flaunting a chocolate Birkin bag. This luxury shopping trail has intrigued fans about her earnings.

According to Celebrity Net Worth, Latto's net worth is estimated to be around $5 million. As the maker of three studio albums, she earns from multiple sources. In an interview with Complex dated May 30, 2025, the rapper talked about her perspective on money. The 777 artist said that in her opinion, money doesn't bring happiness, and she labeled it as "kinda boring."

In the interview with Complex's Speed Mormon, the rapper revealed that nobody in her family went to college and that she was the first to become a millionaire. She said that she became a millionaire at 21, which is why money doesn't matter much to her.

“It’s like you grow up fast, already being in the industry at a young age, and then when you have a lot of money at a young age too—I think I get the most ‘fun’ spoiling everybody around me now. I spend more money on other people than I do myself. I be so stingy with my money for myself … I don’t think [money is] what everyone should be chasing,” she said.

---

A look at Latto's music career

As per IMDb, Latto was born in 1998 in Ohio, and her real name is Alyssa Michelle Stephens. Her music career took off when she first appeared on the reality TV show The Rap Game in 2016. On the show, she was known as Miss Mulatto and won its first season.

She got her breakthrough in 2019 with the single Bitch From Da Souf. She eventually signed with RCA Records, and the song hit the Billboard Hot 100 list in 2020. Another single, Muwop, was released that same year. The rapper launched her debut album, Queen of Da Souf, in August 2020. In the same year, she was nominated for Best New Hip Hop Artist at the 2020 BET Hip Hop Awards.

According to Ebony, in 2021, the rapper changed her name from Mullato to Latto, helping to rebrand her image. That year, her song Big Energy further boosted her career.

Her remix of Put It On Da Floor Again with Cardi B became a TikTok sensation in 2023, earning her even more popularity. Her third album, Sugar Honey Iced Tea, dropped in August 2024. In the same year, she also joined Netflix's reboot of the reality TV hip-hop show Rhythm + Flow.

---

Latto recently concluded concerts in London, Germany, and Paris. Her latest single, Somebody, was released in May. The track hit the music scene four months after she dropped the Blick Sum remix.