Adin Ross reveals which brand revoked million-dollar sponsorship because of his Doechii rant

Kick streamer Adin Ross has revealed which brand dropped a million-dollar sponsorship because of his viral rant against American singer Doechii. On June 8, 2025, a 32-second video from Adin Ross' IRL livestream surfaced on X. It featured fellow Kick streamers Cameron "Cuffem" and Ragnesh "N3on" conversing, with the latter disclosing that he has an active sponsorship with Sports Illustrated.

N3on said:

"Dude! I can't bro! It's my first sponsorship. (Cuffem responds, 'What? Your record label drop you?') No. I got a Sports Illustrated sponsor (Cuffem responds, 'You got a Sports Illustrated sponsorship?') Yeah."

Adin Ross then revealed that Sports Illustrated had revoked his sponsorship over his Doechii rant, for which they planned to pay him a million dollars. The Florida native elaborated:

"You know what's crazy? That same brand was offering me a deal. Right? So, I got offered that same deal before they dropped me for the Doechii rant. They were going to pay me a million dollars. What'd they pay you?"

When N3on claimed to have received "a few million" for his Sports Illustrated sponsorship, Ross replied:

"Cap. I know how much they paid you. It's $15k. It was a hundred and... (N3on responds, 'No, hey! Hey! Come on!')

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Revisiting Adin Ross' rant against Doechii that resulted in him losing a million-dollar deal

Adin Ross made headlines on May 13, 2025, when he criticized Doechii for allegedly mistreating her employees at the Met Gala 2025. Claiming that Anxeity star is not comparable to pop stars such as Rihanna and Nicki Minaj, the Kick streamer remarked:

"You treat people like s**t, that's who it is! You yell at people and s**t like that, this is not even the clip I'm talking about. I've seen a clip of her getting mad and frustrated. Bro, who the f**k do you think you are, bro? You're not Rihanna. You're not Nicki Minaj. Why are you speaking like that? I'll tell you how it is! I don't give a f**k! Bro, what has she done in rap, you know?"

He eventually doubled down on his sentiments towards Doechii in a follow-up livestream, alleging that a multi-millionaire was "getting mad, raging, and yelling" at 9-5 employees:

"If you're disrespectful to a 9-5 hardworking person, it pisses me off. It's a pet peeve. You're a multi-millionaire getting mad and raging, and yelling at 9-5 workers. It's bulls**t! It's wrong. I'm sorry, I'm going to call it out for what it is. Have patience!"

Adin Ross disclosed on May 14, 2025, that he had lost two brand deals as a result of his rants about Doechii.