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Streamcoi helps elevate how TEC can leverage their partnered content creators in running campaigns: Ishaan Arya, co-founder, The Esports Club

Ishaan Arya, co-founder of The Esports Club
Ishaan Arya, co-founder of The Esports Club
Abhishek Mallick

One of India’s most prominent tournament organizers, The Esports Club, has recently gone into a partnership with Streamcoi to automate their stream branding management.

Streamcoi has often been highly sought after thanks to how they have revolutionized bulk live-stream management. They have also streamlined much of how content creators and esports organizations can grow their businesses in a volatile industry.

In an interview with Abhishek Mallick of Sportskeeda Esports, Ishaan Arya, co-founder of The Esports Club, went over some benefits that the platform brings to his business.

He also opened up about the upcoming TEC Gauntlet and how integral Streamcoi will be in helping the competition become of the most significant Valorant events in the region.

Here is an excerpt of the conversation.

Q. Sir, The Esports Club’s recent partnership with Streamcoi is quite a landmark moment for Indian esports organizations. Can you tell us a bit about some of the vision that went behind it and the outcome that you expect from the partnership in the coming months?

Ishaan Arya: We’re always looking to innovate in what we provide our partners and clients. Streamcoi helps elevate how we can leverage our partnered content creators in running campaigns for brands and special invitational events, like the recently concluded WD Black Cup, powered by AMD Ryzen.

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Q. Streamcoi is often hailed as a platform that has revolutionized the way stream management is done, streamlining much of the processes along with automating stream brand management. How exactly do you feel that the platform will help The Esports Club monetize and grow its live-streaming partnerships?

Ishaan Arya: We work with multiple partners, and often, there are 3 to 4 parallel streamer campaigns running across various brands. A lot of times, the streamers are also part of multiple campaigns.

Streamcoi allows us to centrally make changes to and track campaigns, without having to worry about creative/stream implementation for each streamer individually.

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After one initial 10-minute setup and check, our campaign managers track each campaign individually, while also updating creatives/links centrally, without having to follow up with each individual streamer, which can take a long time.


Q. When it comes to organizing and hosting future esports tournaments on titles like Valorant, CS: GO, and Call of Duty: Mobile, what is the role that Streamcoi will play when it comes to production and broadcasting?

Ishaan Arya: In addition to centrally managing link distribution and ad distribution across streams, Streamcoi also has a robust tracking mechanism that is very crucial in helping provide accurate metrics to our partners in terms of brand/campaign visibility, link click through rates, and, of course, details on audience demographics.


Q. Do you feel that this partnership will revolutionize how other Indian esports organizations and content creators approach the live streaming business?

Ishaan Arya: This partnership has already proved very fruitful for us across various campaigns for multiple partners.

It’s already starting to turn heads, with more interest from new and existing partners that haven’t leveraged the platform yet to help simplify the process of engaging with content creators while also being able to better study the impact.

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Q. What sort of community and audience engagement are you expecting from this partnership with respect to your upcoming tournaments?

Ishaan Arya: The idea behind Streamcoi is to understand the audience better and what types of content and campaigns are more effective so we can continue to tweak and improve how we engage with content creators with our partners.


Q. Speaking of upcoming tournaments. The Esports Club has recently announced their next Valorant tournament, which is being labeled as “India’s Largest Valorant Event” so far. Though not much has been revealed about it, can you tease some of the things that fans can expect and how integral Streamcoi will be in the proceedings of the event?

Ishaan Arya: We’re incredibly excited about our next event! By now, you know it’s called The Esports Club Gauntlet, which will be the largest Valorant event in the region that will help provide competitive opportunities for players across all tiers of competition.

We’re going to be using Streamcoi to help our partners drive up conversions for their esports partnership campaigns while also studying the interest and results of the various ad campaigns to continue to improve and run meaningful brand integrations, rather than just putting on logos for partners.


Q. The Esports Club has a tournament hosting platform that has created tournaments in Valorant since the very first month of its official launch. Now, after almost a year of the shooter’s release, how would you say views, monetization, and community participation improved from the very first AMD Valorant Cup to the very recent Ultimate Boss Fight?

Ishaan Arya: Valorant has seen phenomenal growth over the past year. In fact, it’s pretty exciting to be announcing our next event exactly 12 months after our foray into Valorant. Our upcoming announcement will be a testament to how popular Valorant has become in the region and the kind of relationship The Esports Club shares with the competition in the community.

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We firmly believe that for an esports ecosystem to grow and thrive, there needs to be constant opportunities for players at all tiers, from amateur to pro esports. While influencer/streamer-driven events are undoubtedly great for visibility, it’s not something that serves the average gamer or the esports community.


Q. What’s in store for fans of The Esports Club? What can they look forward to in the near future?

Ishaan Arya: We’ve got a lot of exciting stuff planned for the year, and, as you can imagine, the players and fans are at the center. The Esports Club Gauntlet for Valorant is, of course, going to be the crown jewel of our esports campaigns for the year, but that’s not all.

We’re going to have regular monthly invitational events for various games like Valorant, Call of Duty: Warzone, Apex Legends, and PUBG PC, to name a few. We also intend to officially branch into the mobile ecosystem this year with events across Garena Free Fire, Battlegrounds Mobile India, Apex Legends Mobile, and, hopefully, Wild Rift and the rumored Valorant Mobile.

Edited by Ravi Iyer

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