10 Bold decisions by Vince McMahon to push up the ratings

#7 Experimenting with different characters

Vince wanted a western mortician

Vincent Kennedy McMahon is one of the leading visionaries in the realm of the professional wrestling business, something he has proved time and again. When a relatively unknown 6 foot 10 superstar named Mean Mark Callous was offloaded by the WCW, it gave Vince McMahon an opportunity to work his magic and come up with a character that would change the face of pro-wrestling forever.

McMahon put his mental machinery into full-swing to bestow upon Mark Calaway, the character of ‘The Undertaker’. The Undertaker’s ingress into the World Wrestling Entertainment as a western mortician was awe-inspiring (Jim Johnston’s music adding to the ominous aura). The Undertaker would go on to establish himself as one of the most successful wrestlers in the history of the sport. WCW’s loss was WWE’s gain, and much of the success could be attributed to Vince.