#2 Announcing matches between the Superstars before its build up
Speaking about the factor of unpredictability, this is another kill. Recent examples are John Cena vs. Roman Reigns, or even the “Last Time Ever” match.
No doubt that these matches were great, but over a period of time it appears that the opponents are trying to promote their match rather than building up to one. Setting the match before they have even locked their vocals takes the uncertainty of whether the match is going to happen.
Although the match between The Undertaker and John Cena at WrestleMania 35 was obviously going to happen, its build was quite special and kept the fans engaged with its storyline. Fans were anticipating that The Undertaker would show up till the Raw’s WrestleMania go-home episode.