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#4 Brock Lesnar pursues new ventures
At WrestleMania 20, Brock Lesnar left WWE in the worst way possible after a terrible match with Goldberg. Those wrongs would be righted 13 years later, but the damage was done by his abrupt departure. The company had invested heavily in Lesnar since his debut in May of 2002, to the point that he beat The Rock for the Undisputed Championship three months later. Now, yet another star was walking out on Vince to try his hand elsewhere.
Brock Lesnar failed in the NFL, but succeeded in the UFC, becoming one of the company's biggest draws. So soon after his loss of The Rock, this must have rattled Vince McMahon, and sent him closer to the modern philosophy of "the brand being the draw," with a hesitance to let anyone get too popular to the point that they might leave the WWE. The result is today's palpable lack of star power. Only one true mega star would be made following Lesnar's departure, but he came with his own problems.
