#5 Make mature content meaningful

Let's be completely honest here!
WWE sometimes has no idea how to write mature content and while some of that has to do with the restrictions placed on them by the women's evolution, it also has to do with how badly the company does at writing these things. In fact, between Mandy Rose's homewrecker angle with Naomi, and Alexa Bliss being topless for absolutely no reason, WWE might want to stay away from this kind of content for the foreseeable future.
Unfortunately for anyone that found those segments cringe-worthy and pointless, WWE is always trying new things to get a ratings pop and that apparently includes sexy content too. Sure, that wouldn't be bad on its own and could even be refreshing if WWE had the right culture in place, but this kind of content needs to be meaningful in order to serve a purpose.