#9 From Bill Goldberg to Goldberg

Yes, a name shortening which actually happened before 2014. WCW removing the Bill before the name of WWE Hall of Famer Goldberg's first name from his billing is the true precedent for a pattern which has gained increasing importance in the last 5 years.
WCW, like how Vince McMahon thinks now, realised that the marketability of Goldberg would be better if his non factor of a first name is dropped, as the wrestler anyway derived all is personality from the last name and not his mundane first name. It started with Goldberg and has come till Apollo now, and will continue for years to come.
Edited by Amar Anand