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Bad: punishing over acts
A consistent problem by no means unique to 2017, WWE was content to let over acts squander, or worse, outright destroy them for the crime of getting over. Finn Balor is the best example. Formerly one of the most over guys on the roster, Finn Balor was put in a terrible feud with Bray Wyatt and then saw Kane immediately squash his momentum getting out of it. A concerted effort to put him in competitive matches with nobodies like the Miztourage and Curt Hawkins completed the work Kane started.
Rusev seems directionless too, even though he's quickly become one of the most over acts on SmackDown with his Rusev Day gimmick. Yet, it appears likely that it will go nowhere, if not be deliberately killed.
The biggest crime and biggest mistake was how Braun Strowman was passed over for the Universal Championship, despite his being the hottest act in the company.
It's really bad business, and it's why WWE has relied so much on nostalgia acts this decade.
