#1 Vince McMahon

In the end, no single person has benefitted more from controversy than Vince McMahon himself. Vince firmly believes that any reaction, positive or negative, is better than no reaction at all.
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As a result, he took advantage of the controversy he has caused with his booking decisions over the years to create a sports entertainment empire that remains unmatched to this day. Vince capitalized on controversy many times over the years, from pushing wrestlers that fans rejected vocally to playing a role in controversial segments like the Montreal Screwjob.
Even these days, Vince takes advantage of any controversy he creates because he knows it will lead to more fans watching his product. Even though Eric Bischoff is the one that coined the phrase ‘controversy creates cash’, Vince McMahon appears to follow that mentality more than anyone else in the wrestling business.
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