10 WWE superstars who benefitted from controversy

#6 Edge

Edge was in hot water with many fans for a long time

Edge caused immense controversy during his singles run. Not only did he get WWE some much-needed attention when he promised his ‘live sex celebration’, but he also gained thermonuclear heat when his real-life affair with Lita became a storyline.

Once it became common knowledge that Edge and Lita had formed an extramarital affair, fans turned on Lita hard and began to boo both of them vociferously. While people were very much buying into his heel character, he soon started getting far more vicious boos because his real-life actions resonated with people in a real way, which made them hate the man and by extension, the character.

These things helped Edge get over as a despicable character, which in turn led to more success for him than anyone ever expected from a man once described as a ‘glorified tag team wrestler’.