10 WWE superstars who benefitted from controversy

#5 Goldust

The commentators had very good reason to call him 'the Bizarre One'

Goldust was one of the most controversial characters in all of the wrestling during his prime. His character was so over-the-top and boundary-pushing that many people began complaining about him on a frequent basis.

But Vince McMahon was very much of the mind that ‘any publicity is good publicity’, and so the Goldust character was doing its job perfectly. By getting people to react so strongly to his character, Goldust was bringing more attention to WWE’s product, even if that attention led to some people getting angered.

Although he wasn’t at the top of WWE by any stretch of the imagination, the controversial nature of his character led to increased viewership for WWE, which was critical during the Monday Night Wars.