#3 Roman Reigns

Roman Reigns has been a magnet for controversy for almost three full years. WWE’s attempts to push him to the top of the company while silencing any and all critics have only added fuel to the fire, leading Reigns to being labelled one of, if not the single-most, controversial and despised babyfaces in the past three decades.
But despite all of that controversy, Reigns has actually achieved greater benefit than punishment. People still tune in to watch him, and those who hate him still watch his matches, albeit with the hope that he loses.
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Those fans are still tuning into WWE’s product and are thus still lining Reigns’ pockets with their money, thus proving the old mantra true: any reaction is better than no reaction. Reigns might be despised by many fans, but he’s making a good living out of being hated so deeply.
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