3 Reasons Dean Ambrose' heel turn is best for business

It happened finally!
It happened finally!

If Roman Reigns' emotional relinquishment of the Universal title due to Leukaemia was not enough for a clearly distraught Rollins, his brother in arms, Dean Ambrose turning on him surely was.

After an emotional Tag Team Championship win, Ambrose hit Seth with a Dirty Deeds, and continued attacking him. After throwing him out of the ring and hitting him with another Dirty Deeds on the exposed ringside area, Dean ended his brutal assault.

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He left the arena amongst heavy booing. And just like that, Raw got its mega heel to close out a spectacular show.

In this article, we take a look at 3 reasons why Dean Ambrose' heel turn is best for business.


#1 The Lunatic he was destined to be

On the sidelines for too long
On the sidelines for too long

When Ambrose was plugged as 'The Lunatic Fringe', everybody was excited. The man had played the character perfectly throughout his career and is now getting a bigger showcase.

Unfortunately, WWE turned him into more of a comedic, wacky character. However, this changed during his recent return, as he vec9a more intense and badass.

With the heel turn cementing him as arguably the biggest heel on the Red brand, this version of Ambrose is going to be a treat to watch. A Shield break up is always going to be an emotional experience. WWE should pat themselves on the back for booking this the way they did this week.

Emotions were understandably high, with the sad news of Roman's illness putting a dampener on the proceedings, but the crowd was totally into the main event. The story of the duo winning the titles for Roman was excellent. The crowd came unglued after their win, but Ambrose put a sadistic end to it.

WWE should make him the IC Champion. Striking the metal when it's hot, you know.

#2 Seth becomes the Ultimate Babyface

About to Burn It Down!
About to Burn It Down!

When The Shield debuted, everyone felt that Rollins was the de facto breakout babyface of all the three. He had the moves, he had the charisma, he was the total package. However, his heel turn shocked everyone when he attacked his brethren with a chair. He returned as a heel even after his knee injury, despite getting a HUGE reaction from the audience.

When Triple H turned on him, Rollins turned face, but couldn't connect with the audience. Soon his work rate and quality of matches won the fans over, and he became the hottest babyface on the entire RAW roster. It also helped that his theme song's scream of 'Burn It Down' was crazy over with the audience.

If you check out this week's main event, Seth was the man that received the highest of pops and did most of the work. True emotion reflected in his work. And then, Ambrose struck. Kicking a man who was already down, Dean was ruthless. Seth was completely vulnerable and exhausted to fight back.

This has excited this writer to no bounds. Just imagine the pop that Rollins will get next week when he addresses his former brother. Imagine the wave of support that Seth will ride as this week kicked off one of the most exciting storylines in a long time. The goosebumps-inducing chants, his fiery promos just make for compelling television. Not to mention the fact that the matches he has with Ambrose will be filled with emotion.

Seth Rollins could finally, finally break down the glass ceiling and reach the heights of, dare I say, The Rock or John Cena as a true, legitimate megastar. In Roman's absence, he also becomes the top guy on RAW, who could enter the Universal title picture anytime soon.

#3 New challengers for the Universal and IC title

Worthy contenders for the top title
Worthy contenders for the top title

With the implosion of Shield and the Dogs of War as well, the rivalry between these two factions seems to have drawn to a conclusion.

McIntyre has Braun Strowman to deal with, and Rollins has Ambrose. There's a good chance that McIntyre gets added to the title match at Crown Jewel. We may also get Rollins vs Dean Ambrose for the Intercontinental Championship.

With their issues right now, the former Shield brethren should relinquish the tag titles so that they can focus on singles glory.

Vacant tag titles also give a great boost to the tag team division, which has been seriously faltering for a long time. Raw could have greater storylines to fill up the third hour of the show.

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