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#3 Competition
One major flaw in the idea to have Co-branded pay per views is that there won't be enough spaces for many talents to perform, but then that shouldn't be a bad thing.
The Superstars who do get on the card would make sure they deliver performances which keeps them on the pay per view card, whereas the Superstars who don't make it to the main card would have something to prove and would give their best to try and claw their way into the card.
The sense of competition would make sure that the product improves and that's a win-win situation for the fans, Superstars and the company as a whole.
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