#1 Braun Strowman
WWE made Braun Strowman versus Brock Lesnar in a one-on-one contest for the Universal Championship official after Roman Reigns relinquished the title due to a health issue.
Given Lesnar was rumored to return to UFC for a fight with Daniel Cormier, it was expected that the Strowman era would finally begin at Crown Jewel. However, in a shocking turn of events, Brock Lesnar defeated The Monster to win the Universal Championship in a squash match.
Strowman was looked upon as the new babyface of the company after Roman's departure, and with a few big wins under his belt including a major win at The Greatest Royal Rumble, Strowman was crazy over among fans, and had a lot of momentum under his belt.
However, with the underwhelming heel turn recently, plus this major loss at Crown Jewel, WWE Creative have made him lose momentum, and are on the verge of making the same old mistake they once did with Daniel Bryan.