#4: Should: Kevin Owens

Kevin Owens has always been brilliant on the mic. Notorious for being an excellent bad guy, the Prizefighter made a natural transition into a babyface when he cut an acclaimed promo calling out Shane McMahon and the treatment of talent in WWE.
His words echoed fans' thoughts and because of that, they gravitated towards Owens in the same manner as CM Punk and other pipe bomb stars.
Much like Punk's infamous pipe bomb in 2011, what Owens has said is coming from a place of truth, as there are many fans who have grown tired of seeing McMahon call himself the Best in the World.
Though Owens has held plenty of gold in his near-five years in WWE, including reigns as NXT, Intercontinental, United States and Universal Champion, he has yet to hold gold in the company as a babyface.
Given how over he is with the crowd, the WWE would be wise to give him another run with a world championship soon.
Though with faces Seth Rollins and Kofi Kingston as the top two champions, Owens may have to wait for his chance - although the Royal Rumble isn't too far away...