4 baffling gimmick changes in WWE
#3 Bad News Barrett to King Barrett
Now King Barrett wasn't a bad persona. But the problem was, why switch gimmicks when Bad News Barrett was a relatively over with the WWE Universe? The explanation from Barrett made no sense either.
"... I was kinda told by the powers that be that I had to knock it on the head for a while, as too many people were joining in and cheering me for it so maybe we will bring it back after Wrestlemania but for now I have to be a bit quieter".
So basically his persona was changed for being too popular? If the WWE didn't want the fans cheering for a heel, they could have tweaked the gimmick, but to throw it out of the window completely, just for the crime of being too popular, seems like a rash decision.
As expected, the King Barrett gimmick didn't really hold a candle to Bad News Barrett. After a few lukewarm storylines consisting of a rivalry with R-Truth and a brief tag team with Stardust as "The Lords of Darkness", King Barrett fizzled out and Wade Barrett got an early release from his contract as WWE really had no idea what to do with him.